Supercar Owners Circle (SOC) made its U.S. debut at the 2025 Monterey Car Week this year. If you follow our coverage, you’ll know SOC is the most exclusive supercar community in the world, built around carefully curated membership and events that bring cars, travel, and lifestyle together in ways few organizations can match.
Now part of the duPont REGISTRY Group, SOC’s Monterey presence on the West Coast of the United States was also a signal of intent, expanding its global footprint. This debut also tied directly into duPont REGISTRY’s strategy of bringing the rarest and most desirable cars, front and center. We saw this earlier in June this year, at SOC’s Andermatt gathering in Switzerland, where members took over the Alps with a spectacular convoy.
In California, the private club gathered over 30 of the world’s rarest performance cars in a format that gave members something you rarely see at Car Week: real access and time behind the wheel. That’s right. Instead of showing up with just a static display, SOC staged a full-day event that also put these exotic cars on the road, creating an experience that went far beyond traditional concours culture.
The lineup of automobiles was simply staggering. You had the Ferrari F40 and F50 sharing space with the modern Daytona SP3 and Monza SP2 from the ‘Icona Series’, joining other high-end supercars like the Koenigsegg Regera, Czinger 21C, De Tomaso P72, Pagani Zonda S, Porsche 959, and so many more. Celebrity automotive YouTubers were also part of the convoy, whereas bespoke builds from Singer and Gunther Werks represented the Golden State’s rich restomod scene.
The day kicked off with a private preview of the Touring Superleggera Veloce12 Barchetta at a Mediterranean-style villa in Carmel Meadows. We had an exclusive feature of this reveal, breaking down the car’s design and engineering, before its public debut. But for SOC members, this was an intimate first look at Touring’s latest creation, hosted in a setting that matched the car’s rarity, and unlike most Car Week debuts, which take place in front of cameras and press, here, attendees had the chance to closely interact with the designers and engineers.
Next came the drive. Now, if you’ve ever done Highway 1 from Carmel to Big Sur. If you’ve ever tackled the Pacific Coast Highway in traffic, you know how rare uninterrupted stretches are. SOC’s convoy had a dedicated Police escort, which meant members could enjoy the scenic roads as intended. Things came to an end at 17-Mile Drive, where the cliffs and ocean views provided a spectacular backdrop for a private photo session.
Later that evening, the cars rolled into Motorlux at the Monterey Jet Center, one of Car Week’s most glamorous gatherings. SOC had its own dedicated display space, parked up next to private jets. The bigger question is what this means for Car Week going forward. With SOC now under the duPont REGISTRY Group umbrella, expect to see more integration between exclusive member experiences and the larger luxury lifestyle ecosystem.
Source: Supercar Owners Circle. @Kenozache