Every entrepreneur understands the importance of marketing. As such, you’re probably already using SEO, PPC, and other common marketing tools to win new customers. While you should continue with those key tactics, going the extra mile with overlooked ideas could open the door to even greater success.
Here are six of the best solutions that your competitors probably aren’t doing that you could use to give your firm an advantage.
Private Number Plates
Opting for private reg plates may seem like a needless expense. However, they are now cheaper than ever, making them a drop in the ocean of your marketing budget. More importantly, they are one of the most effective ways to inspire curiosity from prospects who would otherwise be unaware of the brand.
It’s likely that you (or your sales teams) are driving a nice car that turns heads. When they clock the number plate, their natural curiosity will see them run a quick search for your brand. Suddenly, your business has a memorable place in their mind. Your vehicles are seen by thousands of pedestrians and road users each month, turning vehicles into moving ads.
Of course, it sets a good impression when meeting a client too.
Affiliate Marketing
There is no doubting the growth and power of social influencer marketing. However, it is not the only way to gain social proof. While most people can be influenced by social media stars, they are even more likely to listen to their friends. So, encouraging existing clients to recommend your business can work wonders.
Many brands now sleep on the benefits of affiliate marketing. The fact is that affiliates can bring a lot of new customers, not least because they know what products are right for their friends. Meanwhile, speaking about your business in positive terms can encourage the affiliate to buy more items. Crucially, any costs come directly from increased revenue.
When supported by customer reviews too, the trust in your brand should soar.
Promotion events were once one of the most popular marketing strategies. However, they have become far less common in the digital era, not least since the pandemic. In reality, though, they can be one of the best ways to strike one-on-one connections with prospects. Better still, the event itself builds a lot of excitement around the brand.
Hiring an event photographer also allows you to capture the magic. Content from the day can then be used to engage your online audiences. Giving out promotional goods can be an ideal solution too. Aside from strengthening the bond with the individual, it can expose your brand to more people. For example, each person who sees your logo on a bag will take note.
Meanwhile, sponsoring events builds visibility and shows a caring side.
Webinars
Promotion days aren’t the only opportunity to use experiences to promote your brand. Holding webinars is another fantastic way to drive awareness and highlight your authority in the field. In addition to providing an opportunity to market the brand, it could open the door to new revenue streams by putting content behind a paywall.
Webinars also invite the user into your business. It allows you to strike up a stronger connection while also detailing the benefits that products and services offer. A focus on the impacts that they have rather than the features can help push them through the sales funnel. Even when they don’t purchase now, users gain value while knowing they can trust you.
Hosting networking events or seminars is good, but webinars make the audience bigger.
Email Marketing
Virtually every online user has an email account, yet companies continue to miss out on email marketing. The statistics show that over 1 in 3 people open marketing emails, which is a far greater engagement level than most. Moreover, the conversion rates are fairly impressive while sending an email costs nothing once you’ve built the content.
Email marketing is particularly effective in the modern era because cold emails are less common. As such, people know that the email is relevant to them as they’ve signed up for communication. Of course, securing their contact details is a challenge in itself. Once you have done this, though, email marketing is your best friend.
SMS marketing is another very effective solution as the open rates are very high.
You
Finally, the biggest USP at your brand’s disposal is you and your sales team. People still buy people, which is why maximizing the effect of your interactions is crucial. Developing communication skills, body language skills, confidence, and active listening is vital. It allows you to keep interactions on the right path while understanding more about the client.
While it does limit you to one-on-one interactions, your time will still be spent wisely if it leads to sales. Prospects will match your energy. So, a friendly and positive sales tactic combined with knowledge and a desire to supply the best solution will give you the best results by far. Not least because it can lead to long-term loyalty.
Putting yourself out there can be daunting, but the rewards are too great to ignore.