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Chrysler’s Overlanding Van Concept Has the Coolest Badge Ever

Chrysler’s Overlanding Van Concept Has the Coolest Badge Ever

Posted on August 22, 2025 By rehan.rafique No Comments on Chrysler’s Overlanding Van Concept Has the Coolest Badge Ever

Chrysler might have pioneered the minivan segment 40 years ago, but the culture around them has exploded. Despite being a family vehicle designed for the rigors of childhood, vans are popular among enthusiasts as adventure vehicles. With a few tweaks, a ho-hum minivan can become a rugged-looking overlander, and Chrysler is finally exploring that side of itself with the Chrysler Pacifica Grizzly Peak concept.

The concept, an all-wheel-drive Pacifica, receives an assortment of off-road upgrades. It has a 2.75-inch and 2.50-inch suspension lift, front and rear, along with 31-inch BFGoodrich KO2 all-terrain tires wrapped around 18-inch wheels, all-wheel-drive, and a protective wrap on the lower body. The Grizzly Peak also has a cool-looking grizzly bear badge. 



Chrysler Pacifica Grizzly Peak Concept

Photo by: Chrysler



Chrysler Pacifica Grizzly Peak Concept

Photo by: Chrysler

The added capability coincides with several aftermarket overlanding accessories, including the Rhino-Rack roof storage rack, auxiliary TYRI LED lighting, and the retractable ARB awning. Other tweaks include the Baja Designs LED fog lights, the Arktos matte-finish paint color with Foreshadow accents, and Mopar splash guards.

Inside, Chrysler didn’t change as much, but engineers did increase the functionality. They removed the third-row seats for a cargo floor panel, increasing storage space, and added a second set of tie-downs. The concept also features orange seat belts, unique dimple perforations on the steering wheel, Katzkin leather seats, and a Cement Gray and Liquid Titanium color scheme.

Chris Feuell, the brand’s CEO, said the brand is “excited to get feedback from the van-life adventurers.” Chrysler revealed the concept at this year’s Overland Expo Mountain West, which kicks off today. The Pacifica is just a concept for now, but it seems like something that could become a reality if Chrysler were to pursue it. It should, just for the badge. 



Chrysler Pacifica Grizzly Peak Concept

Photo by: Chrysler

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