Cazoo is the headline sponsor of this year’s British Motor Show. Headline sponsorship was held by Motors, Cazoo’s parent company, last year.
The event runs from 15 to 17 August at Farnborough International Exhibition and Conference Centre.
Lucy Tugby, marketing director at Motors and Cazoo, said: “The British Motor Show is now firmly established as a popular live festival for car buyers, enthusiasts and families, so we’re delighted to have this opportunity to introduce them to the all-new Cazoo marketplace and put them in touch with our dealer partners from across the UK.
“Last year’s show was a huge success for the MOTORS brand in terms of positioning and awareness, so we couldn’t miss the opportunity to invest in showcasing Cazoo as an all-new marketplace and reintroduce it to car buyers.”
Dealers representing car brands at the event include Marshall Motor Group (BMW, MINI), Sandown Group (Mercedes-Benz), Group 1 (Toyota), Charters of Aldershot (Peugeot and Citroen) and Sparks Commercial Motors (Renault LCV, Renault Trucks).
Visitors will be able to use dedicated screens to search the Cazoo website for used cars.
Andy Entwistle, CEO of the British Motor Show, said: “We’re thrilled to have Cazoo as this year’s headline sponsor.
“This builds on the partnership we established with MOTORS last year and enables us to associate the show with one of the UK’s best known automotive car brands
“With over 60,000 visitors expected, this year’s British Motor Show will be an unmissable event.”
Attendees can expect live entertainment, interactive displays, new tech, driving experiences and opportunities to view the latest cars and supercars as well as classics.
The Cazoo Live Arena will host stunt shows, supercar showdowns, the Red Devils parachute display team and a new Strictly Cars Dancing challenge.
The Cazoo Family Zone, hosted by Cazoo brand ambassador and TV personality Grace Webb, will provide family-friendly interactive activities.