Show Your Math: Transparency Turns Sticker Shock Into HVAC Sales
Walk into a car dealership and the window sticker gives the shopper a pretty good snapshot: MSRP, factory rebates, estimated fuel cost, and five‑year cost of ownership. Shoppers scan the figures, feel informed, and keep the conversation moving. HVAC customers start in the opposite place. Many homeowners say they can’t even find a ballpark price…
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