From Tacky to Tasteful: A Jewelry Entrepreneur Creates Emergency Alert Pendants That Look Good
By Lynne Beverly Strang, Late Blooming Entrepreneurs Mara Perlmutter launched Trelawear in 2019 to offer good-looking emergency alert wearables for women like her mother. Mara Perlmutter’s entrepreneurial journey began seven years ago in a very ordinary place: the living room of her parents, Bernie and Sally. Concerned that Sally’s declining health put her at risk…