Korean artist Lee Kun-Yong has turned the electric flagship sedan into a mobile canvas
- A BMW i7 with the M Package was used as a base for a special art project in Korea.
- Experimental artist Lee Kun-Yong has created a unique wrap for the large EV.
- The model will be displayed in Seoul, alongside 18 miniature BMW art cars.
The current 7-Series, known internally as the G70, might be one of BMW’s most debated designs in years, second only to the polarizing Bangle-era E65. While enthusiasts wait for the Neue Klasse facelift expected in 2026, the present model has taken on a different kind of spotlight in Korea, where it has been turned into an art car.
This one-off creation comes from a collaboration with Lee Kun-Yong, widely regarded as one of Korea’s most influential avant-garde artists. Known for performances that use his own body as a medium, Kun-Yong often translates movement into striking abstractions, most famously in his Bodyscape series.
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A fully electric BMW i7 equipped with the M Package became the 83-year-old artist’s mobile canvas. He designed a special wrap anchored in a vivid red base, which remains visible on the front and rear fenders, side skirts, roof pillars, and rear deck.
However, the rest of the vehicle sports paintings with faces, hearts, leaves, and abstract shapes that cover the doors, the bumpers, the lower portion of the tailgate and the hood. Each side of the large executive sedan is unique, resulting in an asymmetrical layout.
According to BMW, the artist’s goal was to “reflect the precision and responsiveness inherent in the dialogue between driver and car, drawing parallels to his own artistic practice”.
Kun-Yong said that he views art as “a bridge between different objects, different people and even different perspectives,” and hopes the collaboration creates new points of connection between art and technology.
Exhibition In Seoul
The colorful i7 will be exhibited at the BMW Lounge in Seoul, Korea, between September 3 and 6, alongside a collection of 18 miniature art cars. Furthermore, Lee Kun-Yong will create a new canvas as part of a live show on September 4, taking inspiration from his work on the vehicle.
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This year, the Bavarian automaker is celebrating 50 years of BMW Art Cars with a global exhibition program, and the 30 years of BMW Korea. For this reason, it is organizing an art fair that will be held at the Gagman district of Seoul, including 120 galleries from 30 countries. Finally, local artist Crush, known for creating a blend of pop, R&B and hip hop music, will perform at the latest edition of Frieze Music in Seoul on September 5.
