Looking back at the history of branding and marketing, the concept of consumer loyalty surfaced much before marketing. However, marketing emerged as a strategic approach to attain consumer loyalty, resulting in improved knowledge of customers about a particular brand. Termed as ‘brand awareness,’ this is an integral part of a branding and marketing plan. “The…
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Being a service business owner is a huge job, isn’t it? Most days, it feels like a constant race. You might be out helping a client, then rushing back to deal with calls, bills, or updating your website. That’s just a lot for one person. This constant work can leave you totally worn out, with…
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The self-charging hybrid setup for the 2026 Land Cruiser 300 combines a twin-turbo 3.5-liter V6 with a single electric motor Toyota has introduced a self-charging hybrid version of the Land Cruiser 300 Series. It’s the most powerful version of the off-roader yet, producing a combined 457 horses. The Land Cruiser Hybrid will be sold in…
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French automaker Peugeot is offering $2000 cashback on its 3008 Hybrid Fastback until June 30, 2025. The incentive applies across the 3008 Hybrid Fastback range, which includes two model grades – Allure and Premium – starting at $52,990 before on-road costs and before the cashback offer. The broader 3008 lineup is the brand’s best-selling passenger…
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Photos grab attention. Clean paint helps. But numbers? Numbers sell. A dyno test puts real performance on the table. Originally a tool for race teams and performance tuners, dyno testing is now becoming a tactical step for sellers who want to showcase their bike’s true potential and earn buyer trust. Following, we’ll explore what dyno…
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Opinions expressed by Entrepreneur contributors are their own. Stepping into entrepreneurship and franchise ownership for the first time is both an exciting leap and a bold responsibility. In my experience leading an early education child care franchise, Lightbridge Academy, I’ve seen countless new franchisees discover that strong leadership, along with solid systems, truly drives success….
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Lake Havasu, and the Colorado River just south of the lake, are prime hot rod boat territory. Located in the middle of the dessert, on the border of California and Arizona, Lake Havasu and the surrounding areas are packed with people and boats during all the summer months and warm weekends. Jet boats are by…
The discussion surrounding front trunks in electric vehicles often sparks debate. Some argue that they’re unnecessary, frequently citing their limited size as a reason for their lack of usefulness. They claim the space is wasted and could be better utilized for housing hardware. Doing so would free up more room inside the cabin. Others, however,…
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The Tourbillon marks a radical evolution for French hypercar maker Bugatti. Unveiled in June last year, it is the brand’s first new model under CEO Mate Rimac’s leadership and the first model since, to ditch forced induction. That’s right, no turbos. The quad-turbos seen on the Veyron and Chiron’s 8.0-liter W16 has now made way…
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The side-by-side arrangement of the flatscreen instrumentation and infotainment screens, and the selection of physical controls on the steering wheel spokes, give you a strong clue to the Torres’s country of origin. There’s certainly more than a passing similarity with Hyundai/Kia design philosophy here, if not the same tactile quality. The driving position is of…
