Two Additional Marketing Ps that Deliver the Best Retail Experience
E. Jerome McCarthy revolutionized the marketing domain with his discovery of the 4Ps of marketing in 1960, to which he later added three more Ps, the 7Ps of the marketing mix. This 1960 invention is still relevant in today’s modernized and evolving marketing landscape, empowering marketers in every way possible. The added three Ps are-…
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