By DCB Editorial, February 10, 2025
Founded in 1990 as a bespoke division of Toyota devoted to special vehicles, Arctic Trucks has carved a formidable reputation across the frozen expanses of the earth. The AT37 marks a new chapter in its storied partnership with Toyota’s fabled Land Cruiser—an indomitable machine etched into the annals of Arctic Trucks’ world records and daring firsts in Earth’s most unforgiving terrains.
Forged through an alliance between Arctic Trucks International of Iceland and its UK counterpart, with strategic collaboration from Toyota Africa distributor CFAO, the Land Cruiser 250/Prado AT37 is a marvel of engineering. It melds Iceland’s unparalleled mastery of off-road innovation with the brilliance of the UK’s renowned ‘Motorsport Valley’—a veritable crucible of motorsport ingenuity and automotive advancement.
Here, ancient landscapes meet the cutting edge of human creativity, producing a machine fit to conquer both tundra and tempest alike.
The Arctic Trucks Toyota Land Cruiser 250 / Prado AT37 is a masterclass in engineering, combining off-road prowess with daily drivability. Named for its imposing 37-inch tyres, it features BFGoodrich All-Terrain T/A KO3 or Mud-Terrain T/A KM3 variants mounted on Arctic Trucks’ robust ‘Heritage’ alloy wheels, designed for strength and flexibility in tyre pressure management.
Beneath its commanding exterior lies a bespoke suspension system developed with Dakar-winning R53 Suspension. A 40mm lift, large monotube dampers, and nano-enhanced OptiFlow technology ensure smooth performance over rough terrain and paved roads alike.
Arctic Trucks’ hallmark widebody flares and reprofiled frame accommodate the massive tyres while maintaining a low centre of gravity for impressive stability. Inside, bespoke trims, gear selectors, and premium mats elevate the cabin’s rugged sophistication.
The AT37’s rear features a versatile 2-inch receiver hitch for quick attachment of gear, from winches to tow balls. Built for extremes yet refined for everyday use, this remarkable vehicle is a testament to Arctic Trucks’ enduring spirit of adventure.
