Alpine, the French sports car marque with a passion for agility and style, is celebrating its 70th anniversary with a visually bold short film. More than a nostalgic look back, it’s a three-minute cinematic statement about where the brand has come from – and where it’s going.
Set to launch in France on 6 June 2025, the film revisits Alpine’s milestones with flair and feeling. It captures the brand’s ongoing love affair with lightness, emotion, and performance.
Lightness as a Legacy
Jean Rédélé, Alpine’s founder, built his first lightweight racers in the early 1950s. He believed less weight meant more fun – and more success on the track.
The film traces that ethos through:
- The modified Renault 4CVs in Rédélé’s original garage
- Alpine’s debut in motorsport, including the Mille Miglia and Monte Carlo Rally
- Its iconic A110 models tearing up tarmac and winning hearts
- The brand’s revival in 2017
- A breakthrough Formula 1 win in Hungary, 2021
It’s a story built on precision, passion, and performance – without ever being overdone.
Future-Ready: Alpine’s Electric Dream Garage
The Alpine story isn’t finished. In fact, it’s only getting started. The film gives a sneak peek at what’s next:
- A290: A pure electric hot hatch designed for nimble handling and real driving pleasure
- A390: Alpine’s first electric fastback, due in 2025 – elegant, agile, and unmistakably Alpine
These models are part of the brand’s “Dream Garage” – a fresh vision blending style, sustainability, and spirit.
A Film with Style and Substance
Directed by Antoine Bardou-Jacquet and produced by BETC and Partizan, the short film is far from a typical brand ad. It fuses real-life footage with comic book-style animation, nodding to Alpine’s racing heritage and the visual language of motoring culture.
Backed by an original score from Start Rec, the film feels both vintage and modern – just like Alpine itself.
About Alpine: 70 Years of Purpose-Built Passion
- Founded in 1955 in Dieppe, France
- Known for its compact, lightweight performance cars
- Reborn in 2017 with the modern A110
- Competing in Formula 1 and World Endurance Championship
- Expanding into electric with the Alpine Business Unit, launched in 2021
From backstreet workshops to global podiums, the brand’s journey has always been about pushing limits – stylishly.
Final Thoughts
Alpine’s 70th birthday is a bold leap into the next chapter of electric performance. The film shows us a brand that respects its roots but isn’t afraid to evolve.
Do you think Alpine’s move to electric can keep the magic alive? Have you experienced the thrill of an A110 – or are you waiting for the A290? Tell us in the comments.
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