Apparently, only 79 of the S60 CC models have been sold during August and September. 50 of those were in the short August introduction month and only 29 were sold in September. They’re on track to sell maybe 200-220 by year end. In contrast, the V60 CC sold 407 units in August and September.
I think there are several fairly obvious reasons that the S60 Cross Country isn’t selling. It only comes in the Platinum trim level, it is only available in Osmium Grey Metallic with Off-Black Sport Leather and, perhaps the most important question of all, did anyone really want a near-luxury sedan with the ride height increased by 2.5″ and ‘rugged’ design elements such as the Black fender arch trim??? The sporty front and rear skid plates and side scuff plates just look odd on the ‘jacked up’ S60, at least in my opinion.
The V60 Cross Country comes is available in seven exterior colors and there are three interior color options. The V60 CC T5 (no trim level indicated) is actually equivalent to the regular V60 Premier in terms of feature content. The Platinum trim level is available on the V60 CC for $3,650. But you can get a V60 CC ‘Base’ with BLIS, Heated Front Seats and Keyless Drive and keep the sticker price under $44k. The S60 CC starts at $44,440 and with BLIS, Heated Front Seats and Speed-sensitive steering (the minimum specs I’ve found anywhere in the Southeast) and the price is $46,190. A comparably equipped V60 Cross Country T5 Platinum would sticker for $47,900 ($1,610 more) but that is in line with the S60/V60 price difference of around $1300-$2000 on the regular models. Plus you can choose an interior and exterior color for the V60 CC, which would more than justify the price difference for me.
I’ve given it a little thought since I read this trying to think about what they could do to help it sell. I definitely think that it needs at least four exterior color choices with one being White and one being a light color (Seashell and/or Silver) and another dark color choice (Twilight Bronze looks great on the V60 CC). At least one more interior color would also help. A lot of folks simply don’t care for an All-Black interior and a light or medium shade of gray or beige would do the trick. I also wonder if an entry-level (Premier trim level) model with a starting price right under $41k would help?
But maybe no amount of color and feature changes or price changes will help if there is simply is no market for the S60 CC. The V60 CC is a viable alternative to a compact/mid-size Crossover (CUV) but taking away the extra cargo capacity and versatility thanks to the V60’s wagon shape, the rest of the package just doesn’t make a lot of sense, IMO.