Global trade shifts, like new tariffs, can create real pressure for businesses, especially those relying on imports or exports. But for women entrepreneurs, these changes also open the door to innovation, strategic growth, and resilience.
At Alberta Women Entrepreneurs, we understand the unique challenges women in business face. That’s why we offer tailored programs, funding, and expert advice, alongside a strong network of partners across the public and private sectors. Our partnerships allow us to connect you to the right resources at the right time, helping you navigate change with clarity and confidence. Here’s how you can take practical, proactive steps to stay competitive, build resilience, and lead with confidence, no matter how the trade landscape shifts.
1. Rethink Your Supply Chain
Diversifying your suppliers is one of the most effective ways to reduce risk and strengthen your supply chain. If your business relies heavily on U.S. imports, now is the perfect time to explore alternative or supplementary sources, whether within Canada or in other global markets, to improve stability and safeguard your operations.
Quick Tips:
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List your current suppliers and check for any U.S. dependencies.
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Look into Canadian or international alternatives.
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Use the Canada Tariff Finder to understand how changes may affect your costs.
Helpful Resources:
Need help navigating changes in your business or exploring new opportunities? Book a free advisory session with one of our experienced experts to get personalized guidance on everything from supply chain planning to marketing strategy, funding options, and more. We’re here to support you every step of the way.
2. Strengthen Your Digital Presence
More women entrepreneurs are leveraging e-commerce and digital tools to grow their businesses. These platforms offer powerful opportunities to expand your reach, build your brand, and connect with customers both locally and internationally.
Quick Tips:
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Make sure your website is mobile-friendly and easy to navigate.
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Use social media to connect with new markets.
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Apply for the Canada Digital Adoption Program (CDAP) for funding to boost your tech capacity.
Helpful Resources:
Looking for digital support? Our Bold Leadership program provides digital strategy coaching tailored to your business goals. It’s designed to help you grow with confidence and clarity.
3. Prepare Financially
Tariffs and supply chain disruptions can have a significant impact on your cash flow, making it harder to manage day-to-day operations or plan for growth. Being financially prepared, by understanding your cash position, forecasting potential changes, and building a cushion, can help you stay agile and resilient in the face of unexpected challenges. Proactive financial planning gives you the flexibility to respond strategically rather than reactively.
Quick Tips:
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Update your cash flow projections.
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Plan for price changes on key products or supplies.
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Consider financing options if you need to invest in new systems or suppliers.
Helpful Resources:
Take a closer look at our Loan Program and Financial Management Workshops to strengthen your financial knowledge and build confidence in managing your business finances. Our Loan Program offers flexible funding options to support your growth, while our workshops provide practical tools and guidance to help you understand cash flow, budgeting, and funding readiness. Whether you’re planning for expansion or navigating challenges, these resources are designed to set you up for long-term success.
4. Promote Your Canadian Roots
More consumers are actively seeking out locally made products as a way to support their communities and promote sustainability. Clearly labeling your products as Made in Canada or Product of Canada can increase transparency, build customer trust, and lead to stronger brand loyalty and higher sales.
Label Definitions:
Helpful Resources:
If you haven’t already, review your product packaging and marketing materials to ensure they reflect your Canadian roots. It’s a small step that can make a big impact on how customers perceive and support your brand.
5. Access the Right Support
No matter where you are in your entrepreneurial journey, the right support can make all the difference. Across Alberta and Canada, a range of programs and organizations are ready to help you take your next step with confidence, whether you’re launching a new venture, scaling your business, or looking to connect with a supportive community of peers.
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The Takeaway
Recent data from Startup Canada indicates that 73% of Canadian entrepreneurs expect tariffs to reduce their profit margins. However, Alberta’s women entrepreneurs are poised to lead with innovation, strategy, and resilience. Notably, women own approximately 38% of small and medium-sized enterprises in Alberta, underscoring their significant role in the province’s economic landscape.
At Alberta Women Entrepreneurs, we are committed to empowering women-led businesses to navigate these challenges effectively. We invite you to explore our programs, connect with an advisor, or sign up for our newsletter to stay informed. Together, we can transform challenges into opportunities and drive sustainable success.