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A Fusion of Art and Automotive

A Fusion of Art and Automotive

Posted on March 29, 2025 By rehan.rafique No Comments on A Fusion of Art and Automotive

Lamborghini Dubai has hosted the second edition of The Majlis at Lamborghini, once again transforming its Sheikh Zayed Road showroom into an immersive space where art, heritage and innovation converge.

This year’s edition, curated in collaboration with the art gallery Firetti Contemporary, elevated the experience by bridging tradition with modernity, celebrating the intersection of high-performance automotive excellence and artistic expression.

At the heart of the event, renowned Lebanese artist Ihab Ahmad embarked on a live painting performance, reimagining a Lamborghini Huracán Spyder EVO as a canvas for creativity and storytelling.

Over 90 hours, he meticulously infused the supercar with bold geometric motifs and symbolic patterns, using 8 Lamborghini paint colours to bring his vision to life. Across seven nights, guests gathered to witness his artistic process, capturing the essence of youth, joy, and speed—qualities synonymous with Lamborghini.

His work reflects the brand’s core values—brave, Unexpected, and Authentic—while blending contemporary energy with artistic heritage. His playful yet meticulously crafted vibrant colour choices echoed the spirit of Lamborghini’s Ad Personam program, which offers clients over 400 bespoke colour options to personalise their supercars according to their individuality.

Designed for those seeking exclusivity, Ad Personam allows every Lamborghini to become a unique expression of its owner’s personality—just as Ihab’s art transformed the Huracán into a masterpiece. The event culminated in a grand unveiling, revealing a creation that seamlessly blended heritage with innovation.

In an atmosphere steeped in cultural tradition, guests indulged in gourmet delicacies, engaged in traditional board games, and enjoyed a mesmerising oud performance. A skilled calligrapher added a personal touch by customising Lamborghini-branded cups with live Arabic calligraphy, celebrating the beauty of cultural craftsmanship. The showroom also featured a curated exhibition by Firetti Contemporary, showcasing works by internationally acclaimed sculptors Rachel K, Paolo Nicolai, Laurent Perbos, and Helidon Xhixha.

This exclusive gathering reinforced Lamborghini’s role as a cultural tastemaker, fostering artistic dialogue and meaningful connections. The showroom-turned-Majlis became a sanctuary of cross-cultural expression, where precision engineering met the evocative power of art. It was a testament to Lamborghini’s philosophy—where design and performance are more than engineering; they are forms of artistic mastery.

As Lamborghini continues to push the boundaries of innovation and design, The Majlis at Lamborghini is a testament to its dedication to crafting experiences that inspire and connect. More than just a gathering, it was a tribute to the UAE’s rich cultural fabric—a symbol of unity, artistic vision, and the seamless synergy between luxury, performance, and tradition.

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