Filip Keuppens, CEO of The Pickle Juice Company, the maker of the only scientifically proven beverage designed to stop muscle cramps joins Enterprise Radio.
Listen to host Eric Dye & guest Filip Keuppens discuss the following:
- Your product has a very distinct identity. How do you successfully market something as niche as Pickle Juice while scaling globally?
- You’ve broken into international markets and earned distribution with major retailers. What advice would you give to other founders looking to scale from regional to global?
- What’s one leadership lesson you’ve learned the hard way—and how did it change the way you lead today?
- Pickle Juice isn’t just a quirky product—it’s backed by science. Can you talk about the research behind its effectiveness and how that plays into product innovation?
- If you could give one piece of actionable advice to entrepreneurs listening today—something they can apply to their own business this week—what would it be?
As the CEO, Filip Keuppens, acknowledges the name The Pickle Juice Company may be limiting. Having nothing to do with cucumbers, the innovative brand uses a proprietary grain and blend of vinegar that blocks that nerve signal being sent from brain to muscle that initiates cramping. Pickle Juice’s organic, briny beverage is the only scientifically backed solution to prevent muscle cramps.
Pickle Juice is just the kind of no-spin, real deal, game-changing product Keuppens loves to bring to market. Indeed, the beverage has highly research, study-backed benefits. Still, Keuppens knows the brand is delivering on results when (unsponsored) elite athletes are televised chugging Pickle Juice on the sidelines. With a background rooted in sales and operations management along with managing teams in e-commerce, club, specialty and grocery classes, Keuppens’ experience is driven by solution-based products and innovation.
Storytelling is also part of Keuppens’ toolkit. Prior to joining Pickle Juice, Keuppens served as Director of Sales with 20th Century Fox, and Key Account Manager with Warner Home Video, which taught him the value of testimonials and 3D messaging. His approach with Pickle Juice is not just touting product properties, but also offering consumers a visualization exercise in performance achievements and rewards. Keuppens understands the athlete brain as the Coach and Director of Rugby with the Dallas Rugby Football Club, and the 7s Competition Commissioner with the Red River Rugby Conference, former Competition Chair for USA Club Rugby and current USA Club Rugy 7s Board Member. He currently resides in Dallas, Texas.
Website: https://picklepower.com
Social Media Links:
Facebook: https://www.facebook.com/picklejuicesports
X: https://x.com/PickleJuice
Instagram: https://www.instagram.com/picklejuice
Linkedin: https://www.linkedin.com/company/pickle-juice-sport
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