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How many R’s were produced from ’04-07? | SwedeSpeed

How many R’s were produced from ’04-07? | SwedeSpeed

Posted on July 28, 2025 By rehan.rafique No Comments on How many R’s were produced from ’04-07? | SwedeSpeed

Re: How many R’s were produced from ’04-07? (JRL)

Quote, originally posted by playadude »
Sounds like a product disaster from 5,000 per year to 1,500 per year. Wonder what went wrong.

Quote, originally posted by scootss60 »
The two most common reasons that I’ve heard over the years was 1) the vehicle was not profitable for Volvo to produce, and 2) there was little difference – at least as far as the average Joe Blow consumer is concerned – between the R and other models to justify the higher purchase price.

Quote, originally posted by MagoonR »
Add to that………..no marketing, huge lease incentives, and numerous service issues (some due to incompetent service support) = buh bye. Volvo is not equipped to handle this type of consumer whether from a product or product support standpoint.

Quote, originally posted by JRL »
Wonder what went wrong!!!

Image

How about NO Volvo or dealer backing for the car.
No knowledgable servicing.
Oddball issues that never got straightened out.
MANY breakdowns where the owners were left stranded.
No advertising, EVER. One or TWO poor ads in over FOUR years, at least in the US
No one knew it existed.
Underpowered to compete in the class it was supposed to be in.

On and on….. ad nauseum

My 2¢ on this major misstep by Volvo:

After reading the pre-release review in Car & Driver I knew that I would be buying one of the V70Rs sooner or later. As to whether:

Volvo Couldn’t Make a Profit On It – Said C&D article stated categorically that this was to be a limited-production model and, as such, would not be discounted in the normal We-Gotta-Move-This-Iron-Today! fashion;

The Average Joe Blow Volvo Buyer Couldn’t Tell the Difference Between the R and the Other Volvos on Offer – Well, that same Joe Blow couldn’t tell a high-pressure R/T5 from a low-pressure GLT (or whatever) during the P1s run so why would he suddenly become a car guy (Volvo: Are you there!?! Oh, guess not.

Image

);

No Marketing, Huge Lease Incentives – Wow, wonder what happened to the marketing model propounded in the C&D article? Better yet, wonder what happened to the genius(es) who dreamed the R up in the first place. Probably got promoted to a place where he(they) couldn’t do so much damage;

How About NO Volvo or Dealer Backing for the Car,
No Knowledgable Servicing,
Oddball Issues that Never Got Straightened Out,
MANY Breakdowns Where the Owners Were Left Stranded –

All I can say is that I’m really, really glad that I ignored all this and bought one anyway. Well, so far… (fingers crossed)

Now, if we could just find out who it was that dreamed up the R and/or made it happen we could buy him (them) a

Image

next time we’re in town.

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Volvo

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