Australian sales might be up, but new US tariffs have stymied JLR growth in its biggest market, while the UK and China are also down.
Jaguar Land Rover (JLR) is reportedly cutting up to 500 jobs in the UK as part of a voluntary redundancy scheme with US tariffs playing havoc on the brand’s profits and sales.
However, the cuts will be focused on management level JLR employees and is planned to not exceed 1.5 per cent of the British workforce, while there is no news on whether markets outside the UK – like Australia – will also be affected.
A JLR spokesperson told Drive it “regularly offers eligible employees voluntary redundancy” and that this time it is necessary for “the business’s current and future needs”.
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This comes after Jaguar underwent a brand transformation earlier this year to transition into its all-electric future and Range Rover debuted a new logo just weeks ago.
JLR is also facing declining global sales, with figures down 4.4 per cent around the world in the first half of 2025 to 198,699 units.
While sales in the US – JLR’s largest global market – have remained steady this year compared to 2024, JLR was forced to temporarily stop importing cars to North America for a month to adapt to the new 25 per cent tariff on British-made vehicles.
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US President Donald Trump later lowered the tariffs back to 10 per cent for a maximum of 100,000 UK cars, allowing JLR to resume shipments.
It’s home-market of the UK has seen an 11.2 per cent drop in sales volume so far this year compared to the same period in 2024, while China – the fourth largest region for JLR in terms of volume – has decreased 15.1 per cent.
In Australia, JLR sales year-on-year have increased by 7.4 per cent in the first six months of 2025 as compared to last year according to the June 2025 VFACTS report, largely due to increasing demand for the Land Rover Defender.
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