Yaro is a serial entrepreneur, blogger, podcaster, angel investor and digital nomad.
Have you ever felt there is a ‘ceiling’ capping how much money you make?
You have goals and targets but for some reason your business income seems to get stuck at a certain point.
I’ve felt this.
My first agency business struggled to get past $3,000 a month for most of the time I owned it.
Then with my blog for a long time I was stuck at $5,000 a month.
I broke through and for several years $25,000 a month was my new normal with my education business.
This was a healthy salary, but of course you always want to grow.
I felt ‘smart enough’ to build a million dollar a year business, yet for a long time that never happened.
It can be especially frustrating when you see others making more money doing similar things to you.
I Ask Myself “Why Am I Stuck?”
As an entrepreneur you’re likely used to solving your own problems.
When I hit a ceiling I always go through a period of deep self-reflection to try and understand why I am stuck.
What is it that I am not doing, or doing ineffectively, or perhaps completely missing that is holding me back.
Here are some of the thoughts that go through my mind…
- Is it the market or the industry I am in, or what I am selling, that is holding me back?
- I’m not doing enough — more marketing, more ad media, better sales funnels, more content is what I need.
- I’m too comfortable. I already make ‘good money’, better than the average working person, so I’m not hungry to keep pushing.
- When I see what others do to grow bigger, I just feel tired, it’s too hard to compete.
- I’m confused on the right next step. There are things I know I should do, but they take time, money and resources and I don’t want to put in all that effort into something that doesn’t work.
- Maybe I should spin up an entirely new product or service, or even a new sister business to my current one. Something new is needed.
- I need to innovate and test completely different ideas.
- No, I need to double-down on what already works, just incrementally improve and results will come.
As you can see, there’s a lot of thinking going on. Perhaps you can relate.
What Is The Answer?
I wish I could tell you the right thing to do.
Unfortunately as I have come to deeply understand in my last 25 years as an entrepreneur — there is no one answer.
What I can tell you is there are fundamentals that need to be in place, and it’s always smart to work on them.
For example…
- More case studies/testimonials with happy customers is always necessary, especially if you have none.
- Your pricing model needs to make sense. You need profit margins to spin off cash flow to keep growing.
- You can’t do it all by yourself. Not hiring is almost always the main roadblock stunting growth.
- You’re not getting enough people to see your offer. You need more marketing.
- What you sell must provide significant value to a group of people, ideally value that they want to pay for again and again.
I could list hundreds of these kinds of bullet points. They are the components to build the machine that makes a business grow.
I bet as you read this you thought… I know all of this!
It makes sense. There’s no rocket science here.
I agree. I’ve come to the same conclusion.
I usually know what things I need to do to grow. You likely do too.
So what stops us?
Self imposed limitations.
It’s a hard reality to emotionally come to terms with, but we generally hold ourselves back from growth.
We do things that don’t matter.
We fail to commit to a direction.
Even when we don’t know how to do something, we always know where to go to learn or that we can hire someone to do it for us.
There’s no true roadblock other than our own mind making decisions on where to focus energy each day.
If Learning Is Your Next Step…
It’s my birthday coming up this Friday and as long time subscribers to my newsletter will know, each year during this birthday period I run a special.
You can get access to my entire library of training materials — my entire education business inside my Laptop Lifestyle Academy membership — for 50% off!
This includes my Blog Mastermind 2.0 course that previously sold for $1,995.
There are also my courses on:
- What are the best money-making topics and how to position your offer when every industry is super-crowded.
- How to launch a product to generate maximum sales in a under a month.
- My email sequence templates for setting up autopilot sales and how to apply them to what you sell.
- How to turn a product into a ‘cash cow’ that keeps selling long term.
- My formula for launching an agency business selling services that other people deliver for you.
- The strategy I used to leverage a podcast to make sales of your product.
- Copywriting training to create critical sales tools like your sales video and product sales page.
There is collectively over 100 hours of training direct from me. This is every course, ebook and audio series I ever produced, all in one place.
For my birthday special you can get lifetime access to it all for 50% off from here:
The Laptop Lifestyle Academy — Yaro’s Birthday 50% Discount
Here’s to breaking through our own self imposed limitations!
Yaro
P.S. Bonus Offer For Fast Movers — If you sign up this week for the Academy and you choose the one time pay in full option, I will do a one-on-one private coaching session with you for 45 mins.
Our goal will be to map out a plan for you to reach the next level with your business and break through anything holding you back.
This is only for those who sign up before Friday ends and take the pay in full option.
After you sign up, send me back an email about claiming your private coaching session and I’ll send you a link to book into my calendar.
People paid me $2,000 for private coaching, so this is a great chance to get a planning session to set you up right for the rest of the year as a bonus when you join the Laptop Lifestyle Academy.