Mahindra Australia is planning on adding its name to the industry-standard monthly sales report from 2026 as it looks to become a top 15 brand here by 2030.
The automaker currently doesn’t publish its sales figures in the Federal Chamber of Automotive Industries’ monthly VFACTS report, which covers the majority of the Australian automotive industry, making it difficult to track the brand’s progress.
Mahindra Australia – and the brand globally – is in the midst of a switch from farm-focused maker of tractors and rugged utes to move into the automotive mainstream, complete with a new logo and brand identity.
While it has sold vehicles here for close to two decades, since 2021 it has launched a series of increasingly sophisticated models including the Scorpio and XUV700 SUVs currently on sale in Australia.
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Speaking at the launch of the XUV 3XO – currently Australia’s cheapest SUV – Mahindra head of international operations Sachin Arolkar said the company is looking to join VFACTS next year.
“We are considering [joining VFACTS],” Mr Arolkar told CarExpert.
“We wanted to have a particular scale, which we believe we have with our volume here, and therefore will be on VFACTS.
“The launch of this product [the XUV 3XO], the segment we are in, and the kind of volume aspiration, we will be a sizable player and therefore we see now is the right time to be on VFACTS and show our volumes to who wants to see.”
The VFACTS report is published by the FCAI each month and covers trends, market share as well as raw sales data.
It covers most brands, with notable absentees including electric car brands Tesla and Polestar, who both quit the FCAI in March 2024 over disagreements surrounding the New Vehicle Efficiency Standard (NVES) emissions regulations.
The two EV brands’ sales figures are reported and published instead by the Electric Vehicle Council (EVC), headed by former Polestar Australia boss Samantha Johnson.
Mahindra said it sold around 4185 vehicles in the 12-month period between April 2025 and March 31, 2025.
Its has said its ambition to be a top 15-best-selling brand in Australia – which requires a six-fold increase on its current sales – will include introducing at least one new model annually over the next five years.
The automaker has confirmed the next-generation Thar SUV among those, and has confirmed it will introduced electric vehicles to the local lineup, having shown the XEV 9e and the BE 6e overseas.
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