U.K.-based tuner and aftermarket specialist, Urban Automotive, has taken the wraps off one of their most audacious projects to date at the 2025 Goodwood Festival of Speed. This is the Rolls-Royce Cullinan (Series II) Redefined by Urban.
Unveiled by founder Simon Dearn himself, the Cullinan, which is already a symbol of effortless wealth, has been reshaped and transformed into something that commands even more attention. The Series II goes deeper, wider, and bolder and builds on the success of its predecessor, Urban Automotive’s first Cullinan Redefined.
The model on display is likely based on the Black Badge Cullinan Series II, which packs a 6.75-liter twin-turbo V12 and 591 horsepower, up from the standard model’s 563. But the mechanicals stay mostly untouched. All the drama is visual and deliberate.
At the heart of this makeover is a full replacement carbon fibre hood, complete with exposed detailing, redesigned bumpers, a two-piece carbon splitter, and vertical DRLs that subtly reimagine the Cullinan’s front fascia, all without straying too far from Rolls-Royce’s stately image and regal identity.
“We felt the Series II model needed a more aggressive look… The vertical DRLs alone give the front a unique signature.” – Simon Dearn, Founder, Urban Automotive U.K.
Around the rear, you’ll find a vented diffuser, billet aluminium exhaust tips, and dual rear spoilers in exposed carbon fiber. But the highlight by far is Urban’s signature Widetrack carbon fiber wheel arches and sill extensions, which widen the stance and make room for custom 24-inch Urban-Vossen UV-8 forged alloy wheels, wrapped in Yokohama Advan Sport rubber.
In total, over 40 exclusive components have been developed in-house at Urban’s Milton Keynes HQ (which, if you weren’t aware, is also where most F1 teams are based), reinforcing their OEM+ philosophy, which means quality that matches or exceeds the factory specification, but with bespoke character.
Urban Automotive isn’t just a British boutique brand; with new North and South American divisions announced this July, the company is scaling its operations globally. Having said that, it hasn’t taken its foot off the gas in its home market. Besides the Cullinan, their 2025 Goodwood lineup also included a bespoke Defender 90 convertible.
Urban is part of a growing list of premium outfitters who have targeted the flagship SUV of the luxury car world, the Cullinan, for restyling. The aftermarket scene is no stranger to the likes of flamboyant widebody kits from the likes of Mansory, Novitec, and Klassen’s armored luxury builds, which have all pushed Rolls-Royce’s SUV into new creative spaces. Pricing for the Urban Cullinan Series II starts at £449,995 ($609,023).
Source: Urban Automotive