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Volvo XC60 overtakes iconic 240 as brand’s best-ever seller

Volvo XC60 overtakes iconic 240 as brand’s best-ever seller

Posted on June 26, 2025 By rehan.rafique No Comments on Volvo XC60 overtakes iconic 240 as brand’s best-ever seller

The Volvo XC60 SUV has now surpassed 2.7 million global sales, earning it the title of the “best-selling Volvo ever” and overtaking the iconic Volvo 240 that debuted in the 1970s.

Since the original debuted in 2008, the XC60 has been a vehicle of numerous achievements for the now Chinese-owned Swedish brand – including becoming the first global Volvo model to be produced in China, and winning 2018 World Car of the Year.

The current second-generation XC60 also was a driving force behind Volvo’s plug-in hybrid push, and was Europe’s best-selling PHEV in 2024.

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Some 2,685,171 Volvo 240s were produced across a single generation between 1974 and 1993, across the company’s Gothenburg and Kalmar factories in Sweden, as well as Ghent in Belgium.

The final example rolled off the Gothenburg production line on 5 May, 1993, 15 years before the first Volvo XC60 first went into production.

Now, the XC60 is assembled at the Torslanda plant in Gothenburg as well as Chengdu, China. The latter is where the XC60 for Australia has been sourced from for a number of years.

While the XC60 and 240 are worlds apart in terms of their design, both have had safety front of mind (or chassis). The Volvo 240 was advanced for its time in offering front and rear crumple zones, as well as a reinforced passenger compartment.

It was also among the first cars in the world to incorporate enhanced side impact protection, which later evolved into the company’s patented Side-Impact Protection system. The 240’s child booster cushion in 1978 was also a world-first innovation.