Pricing for both new models above has not been revealed and should be revealed when the official launch of Hyundai Motor Malaysia happens sometime in the next week or two. It also shows that Hyundai feels that Internal combustion vehicles are part of the lineup in a big way with hybrids coming in strong second. Personally this is a good choice as new energy vehicles are growing in popularity they still have a small market share overall. So an entry by means of HEVs is actually a good step foward rather than going in fully. Note that some established brands from Japan has not gone fully in till today and Hyundai may feel the same thing.
As for the popular Staria, as stated, we now have a new Prestige high specification variant. This has panoramic sunroofs, captain seats for the middle row and a fully equipped cabin with digital instrumentation. Although using the infotainment system which looks like the previous generation’s Santa Fe, it still provides a whole lot. What is interesting is the brass trim on the exterior. It goes very well with the black of the display models and makes this an interesting choice as a people carrier.
It features the tried and tested 2.2liter common rail turbodiesel engine making 177ps, 430Nm and an 8 speed automatic transmission. Prices for this new variant has not been unveiled as yet like the others featured here.
Hyundai Motor Malaysia’s HQ will be based at TRX as part of its push for progress in Malaysia
As part of Hyundai’s broader global strategy to strengthen ties in key growth markets in line with its brand vision to drive Progress for Humanity, this transition reinforces Malaysia’s strategic importance to the brand’s future. This transition will see Hyundai assuming full responsibility for brand, marketing, sales, and customer experience, with a dedicated local team empowered to make faster, market-relevant decisions and deliver a more connected, customer-first approach. This is another milestone in the Malaysia automotive industry where another player has come in directly.
Hyundai’s Long-Term Commitment to Growth in Malaysia Hyundai’s direct entry into the Malaysian market marks a significant entry in its global expansion strategy. The company is actively expanding its dedicated Malaysian team, laying the foundation for a robust nationwide dealer network and will be launching a series of on-ground initiatives designed to embed the Hyundai brand more deeply into the local automotive landscape. It has a growing workforce projected to reach 100 employees by year-end, Hyundai has firmly planted its roots by establishing its Malaysian headquarters in the heart of Kuala Lumpur’s financial district, at Menara Affin @TRX – reflecting its ambition to be at the centre of innovation and progress in Malaysia.
“Hyundai has always stood for progress — not just in mobility, but in how we connect with people, communities, and the future. Our founder’s belief in betterment and sustainable action continues to inspire us as we grow our global footprint. With the establishment of Hyundai Motor Malaysia, we are bringing the strength and agility of a global brand closer to home. This isn’t just a new chapter — it’s a long-term commitment to Malaysia as a strategic hub in ASEAN. Backed by innovation, vertical integration, and purpose-driven growth, we look forward to building with our partners, serving our customers, and contributing meaningfully to Malaysia’s economy,” said Eric Lee, President, Hyundai Motor Malaysia.
In the near term, HMY will introduce three new models across the SUV and MPV categories. Hyundai’s role extends beyond domestic sales. In collaboration with Hyundai Motor’s long-standing contract assembly partner, Inokom Corporation Sdn. Bhd., a subsidiary of Sime Darby Motors – which continues its role as local assembler for the brand which they have been doing over the years. Hyundai plans to establish local assembly operations in Kedah, Malaysia, expected to commence in Q3 2025.
This facility plans to produce up to seven (7) car models within five years, further integrating Malaysia into Hyundai’s global manufacturing network. In line with the country’s sustainability aspirations, Hyundai’s manufacturing expansion will initially focus on the local assembly of internal combustion engine (ICE) and hybrid electric vehicles (HEVs) assembly. This includes a mix of SUVs and MPVs designed to cater to Malaysia’s growing appetite for versatile, high specification vehicles. As production capacity grows, approximately 30 percent of vehicles assembled in Malaysia are expected to be exported to neighbouring markets.
Commenting on Hyundai’s expansion into the Malaysian market, Jahabarnisa Haja Mohideen, Managing Director, Hyundai Motor Malaysia, shares: “Malaysia is a market full of untapped potential — it boasts the highest passenger vehicle demand in ASEAN at 35%, with a steady GDP growth of 4.3% signalling strong consumer confidence and rising spending power.”
These are exactly the conditions that drive innovation and long-term investment. By collaborating with local stakeholders, Malaysia stands out as the ideal location to expand our footprint and establish a key hub in Hyundai’s growth strategy in the Asia Pacific region.”
As Hyundai embarks on a new journey in Malaysia, Sime Motors will remain a valued partner in Hyundai’s journey in Malaysia, as part of its dealer network.
“We are proud to have played a pivotal role in Hyundai’s growth in Malaysia. As Hyundai embarks on its next phase, we remain committed to supporting its sales and aftersales operations — ensuring continuity, confidence, and a seamless service experience for existing and future Hyundai customers,” said Jeffrey Gan, Managing Director of Sime Motors, Southeast Asia, reaffirming the company’s commitment to a smooth transition.
What can we expect: A Future-Focused Journey with Malaysia
While the immediate focus is on a seamless operational transition and service continuity, Hyundai’s long-term vision goes beyond. HMY is actively upgrading its dealer and after-sales network, placing customer experience at the core — from modernised showrooms and enhanced digital integration to a more intuitive and seamless ownership journey.
Reflecting on Malaysia’s growing role in Hyundai’s regional strategy, Lee added: “Malaysia has always been an important part of Hyundai’s journey in Southeast Asia. With the establishment of Hyundai Motor Malaysia, we are entering a new chapter that allows us to work even more closely with our customers, partners, and communities.
Following the establishment of HMY is a refresh of all of Hyundai’s official website and socialmedia channels. HMY also aims to set a new benchmark in aftersales excellence. By leveraging global best practices and investing in local service capabilities, Hyundai plans to roll out key improvements across its service network, expanding to 25 outlets by 2030 and aftersales system upgrades for an enhanced customer experience.
Hyundai’s Journey in Malaysia
Hyundai has been a familiar name on Malaysian roads since the early 2000s, with its local presence gaining momentum following its partnership with Sime Motors (then known as Sime Darby Motors) in 2004. This collaboration played a pivotal role in expanding the brand’s reach and recognition nationwide.
Over the years, Malaysians have embraced a wide range of multi-powertrain Hyundai models (ICE, Hybrid, BEV & HFCV) — from popular sedans, SUVs and MPVs to lifestyle vehicles like the Elantra, Veloster, Palisade, Sonata, Tucson, Santa Fe, Starex, and Staria to newer electric and energy efficient vehicles such as the IONIQ Hybrid, and IONIQ 5 N. Together, these vehicles have recorded over 147,862 units in sales, underscoring Hyundai’s growing market acceptance and loyal customer base.
