A flurry of activity at the trademark office sees Mazda Australia reserve naming rights for five potential new electric vehicles.
Mazda Australia has filed a range of new model names with the Australian trademark office, pointing to a possible electric overhaul for the local market.
The product trademarks point to an array of new vehicles for Mazda, using a familiar naming format with an ‘e’ suffix to denote an electric replacement of an existing petrol-powered vehicle.
The application with IP Australia includes the names Mazda 2e, Mazda 3e, Mazda 6e, Mazda CX-5e and Mazda CX-6e.
The Mazda 6e nameplate has already been revealed for the UK and Europe, used on a mid-size electric sedan sold as the EZ-6 in China, and built in a joint venture by Chinese automaker, Changan.
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The Mazda 6e is set to go on sale in those markets in 2026, and while Mazda Australia has yet to confirm the model for Australia, the availability of a right-hand-drive model means it is under consideration by Mazda Australia.
Mazda has also shown a medium SUV, called the EZ-60 in China, that could undergo a similar name change for Western markets.
While the export potential for the EZ-60 is yet to be revealed, it could end up wearing either the CX-5e badges or, more likely, the CX-6e name, following the example set by the EZ-6 sedan.
Mazda’s new-generation CX-5 is set to launch later this year with mild-hybrid and full-hybrid models confirmed, and the possibility of a plug-in hybrid and full EV model arriving later, accounting for the CX-5e filing.
The other names trademarked by Mazda provide a glimpse of potential future product plans, with no reveal yet for Mazda 2 and Mazda 3-sized electric models, either in concept or production form.
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In the case of the new e-suffix model names, Mazda applied for trademark protection in March 2025, with approval granted in early June.
While trademark filings are sometimes used to reserve a name, rather than outright confirmation of a new model, the alignment of the new names with Mazda’s current products points to a potential EV line-up that mimics the current internal combustion range.
While the Mazda EZ-6 and EZ-60 are based on the Deepal L07 and Deepal S07 respectively, the Deepal brand doesn’t yet have smaller models to underpin a future Mazda 2e and 3e.
Instead, Mazda may look to Deepal’s parent company, Changan, which has some more compact electric models in its range – though none that align with the size and positioning of Mazda’s current small car line-up.
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