Motors has turbocharged its sponsorship of Brentford Football Club, with its Cazoo brand becoming the Premier League team’s new official sleeve partner.
Cazoo branding will feature on the sleeve of all playing and training kit for the men’s first team from the start of the 2025/26 season.
Additionally, Cazoo have secured placement on Brentford’s Men’s B team, Women’s teams’ and Academy teams’ kits.
“The move realigns our partnership to pair Cazoo and Brentford, two brands that share a challenger mentality and are disrupting their respective markets,” said Cazoo marketing director Lucy Tugby.
“The message to football fans and our dealer partners is clear: Cazoo is back, now in a new incarnation as a used car digital marketplace,” she said.
Motors acquired Cazoo in 2024 and relaunched it in March 2025 as a marketplace and the flagship brand in its advertising network for car dealers, with the aim of challenging the current market leader. Motors recently switched its existing branding placements with the club to Cazoo.
Alongside the sleeve placement, Cazoo will deliver matchday activations at Gtech Community Stadium, including in-stadium media placements, as well as having access to Brentford players to create exclusive social media campaigns throughout the 2025/26 season.
Cazoo will also continue to support Brentford’s work in the community with bespoke programmes in partnership with the Brentford FC Community Sports Trust.
“We’re thrilled to have this opportunity to expand our partnership with Brentford FC and look forward to having the Cazoo brand prominently displayed on the sleeves of next season’s kit,” said Tugby.
“This move signals the next step in our strategic partnership with the club and an important acceleration in our stated ambition to be the challenger marketplace in the UK by leveraging the Cazoo brand and turning this into traffic and enquiries for dealers.
“Being a Richmond upon Thames based business, we’re also delighted to be able to play an even greater role in our shared local community by supporting Brentford FC Community Sports Trust, which will include a series of exciting local initiatives,” she said.
Brentford commercial director, Fran Jones, said: “This partnership continues to grow and go from strength to strength. I’m delighted that Cazoo has agreed to become the sleeve partner for our Men’s First Team and will feature on the kits for our Men’s B Team, Women’s teams and Academy teams.