It doesn’t matter where you’re an online or real-world business: your digital presence is important. In fact, it’s more than that — it’s essential for your success. Modern consumers nearly always Google a business before becoming a customer, and the best way to demonstrate that assertion is to look at your own spending habits. When was the last time you made a non-low-value purchase when Google wasn’t part of the process?
What your viewers see online about your business will determine whether they become customers or not. As such, working to ensure that your digital presence is exactly as it should be can make a huge difference to your long-term success.
If you need a little help bolstering your digital presence, take the following tips on board.
Your social media profiles will be among the first things a potential customer sees about your business online. So it’s worth taking another look and asking: what do they see?
There are two common errors that are best avoided. The first is not having enough posts. If the last post was from a year ago, the viewer may reasonably question whether you’re still an active business. The other error is low-quality posts. Your viewers will make a judgment about your business based on the photos and captions, so make sure they truly reflect your brand.
Invest In Search Engine Visibility
Google doesn’t just show your website to potential customers. It also serves as a badge of assurance. Appearing towards the top of the SERPs (Search Engine Results Page) helps to develop trust between your brand and your potential customer. After all, Google’s algorithm is known for pushing quality sites to the front of the queue. Of course, achieving that coveted first-page slot is challenging, especially in this day and age, when competition for online consumers is more fierce than ever. Unless you have experience in digital marketing, it’ll be best to hand the job over to SEO experts, who will know exactly what to do to ensure your brand appears towards the top. Of course, what potential customers see once they land on your website counts too, and with that in mind…
Offer More Authoritative Content
There’s no shortage of brands selling online. And truthfully, consumers are responding to these aggressive tactics less enthusiastically every year. Instead, consumers look for content that’s genuinely useful for them. For example, they’ll look for how-to guides, tutorials, troubleshooting help, and similarly beneficial articles. It’s worthwhile investing in your bank of authoritative content, especially since Google has shown that this is essentially the only type of content they’re interested in.
Clean Up Your Website
Most businesses get their website up and running pretty quickly since it’s better to have a work-in-progress website up rather than none at all. However, eventually, that hastiness will need to be taken care of. You can improve your brand’s digital presence by reviewing your website’s copy, upgrading photographs to higher-quality images, and decluttering the site to make it more navigable.