Kia’s best-selling SUV, the Kia Sportage, has officially launched its most advanced version yet in Europe. With over 7 million units sold globally, the Sportage enters a new era in 2025, setting fresh benchmarks in design, technology, comfort, and electrified performance. Developed specifically for the European market, the latest iteration features a shortened wheelbase to better meet regional preferences—without sacrificing interior space.
Reimagined for the Modern Driver
According to Sjoerd Knipping, COO at Kia Europe, the new Sportage is “ready for every adventure” and is “the most refined Sportage ever,” appealing to both loyal customers and a new generation of SUV buyers. This latest version offers unparalleled versatility, convenience, and comfort, making it a standout in the competitive compact SUV segment.
Bold Design Meets Everyday Utility
The 2025 Sportage embraces Kia’s “Opposites United” design philosophy, blending smooth surfaces with rugged contours. Its eye-catching LED Star Map lighting, iconic tiger nose grille, and dynamic front and rear bumpers give the Sportage a strong, assertive presence—ideal for both urban commutes and off-road escapes.
Wheel options include 17-inch, 18-inch, and 19-inch alloys, with exclusive 18- and 19-inch wheels available for the GT-Line. Inside, drivers are welcomed into a luxurious, minimalist cabin, featuring a two-spoke steering wheel, hidden air vents, and premium Dinamica® suede materials—developed sustainably with up to 75% recycled polyester.
At the heart of the 2025 Kia Sportage is a dual 12.3-inch curved Connected Car Navigation Cockpit (CCnC) paired with a 10-inch head-up display (HUD). With features like wireless Apple CarPlay and Android Auto, Kia Connect, over-the-air updates, and Digital Key 2.0, the new Sportage offers seamless digital integration and smarter in-car experiences.
Thanks to Kia’s Feature-on-Demand (FOD) platform, users can unlock new content like YouTube streaming, arcade games, and custom display themes—all powered by WebOS. Drivers can also take advantage of Kia In-Car Payment, an LTE-based Wi-Fi Hotspot, and Connected Routing, which learns and adapts to your driving patterns in real time.
Kia equips the Sportage with a comprehensive suite of Advanced Driver Assistance Systems (ADAS), including:
- Automatic Emergency Braking with pedestrian, cyclist, and car detection
- Highway Driving Assist 2 with adaptive lane change and evasive steering support
- Navigation-based Smart Cruise Control and more
These technologies ensure peace of mind across city streets and highways alike.
European Launch and Production
The new Kia Sportage will be manufactured at Kia’s state-of-the-art Zilina plant in Slovakia, reinforcing the brand’s commitment to the European market. Availability is expected in Q3 2025, with pricing to be announced closer to launch across various European countries.
Conclusion
With a bold redesign, state-of-the-art tech, and multiple electrified powertrain options, the 2025 Kia Sportage is more than just an SUV—it’s a statement. Perfect for city driving, road trips, or daily errands, this next-generation compact SUV sets new standards in sustainable mobility, design innovation, and driver-focused technology.
