Hyundai Motor Company has announced the launch of its refreshed flagship sedan, the ‘2026 Grandeur’, released today in South Korea. The updated model aims to broaden customer choice with the introduction of a special new trim, the ‘Honors’, which comes generously equipped with many of the existing model’s most sought-after features.
Introducing the All-New “Honors” Trim: Accessible Luxury
The 2026 Grandeur ‘Honors’ trim is designed to offer a more accessible taste of luxury. It bundles a host of popular optional features as standard, including Hyundai SmartSense II, a BOSE Premium Sound Package, Built-in Cam 2, and Augmented Reality Navigation. Furthermore, the Honors trim incorporates several high-end design elements previously exclusive to the top-tier Calligraphy trim, such as the Black Ink exclusive exterior design, Calligraphy-specific 19-inch alloy wheels & tires, sequential turn signals (front/rear), and dynamic welcome lights (front/rear). This strategic packaging makes the premium sedan experience more attainable.
Enhanced Features Across Existing Grandeur Trims
Beyond the new Honors trim, Hyundai has also enhanced the standard offerings across the existing Grandeur lineup to improve customer convenience. The Calligraphy trim now comes standard with the Built-in Cam 2 and Augmented Reality Navigation. The Exclusive trim sees the addition of a 10.25-inch full-touch air conditioning controller and an interactive ambient mood lamp (with sequential lighting and driving situation synchronization) as standard. For the Premium trim, natural leather seats, ventilated front seats, and a smart power trunk are now included as base features.
2026 Hyundai Grandeur: Official Pricing Details (KRW with USD & EUR Estimates)
Pricing for the 2026 Hyundai Grandeur is as follows (based on a 3.5% consumption tax rate in Korea). USD and EUR conversions are approximate and subject to change based on current exchange rates.
- Gasoline 2.5 Model:
- Premium: ₩37.98 million (approx. $27,725 / €25,447)
- Exclusive: ₩42.87 million (approx. $31,295 / €28,723)
- Honors: ₩45.13 million (approx. $32,945 / €30,237)
- Calligraphy: ₩47.10 million (approx. $34,383 / €31,557)
- Gasoline 3.5 Model:
- Premium: ₩40.42 million (approx. $29,507 / €27,081)
- Exclusive: ₩45.30 million (approx. $33,069 / €30,351)
- Honors: ₩47.57 million (approx. $34,727 / €31,872)
- Calligraphy: ₩49.54 million (approx. $36,164 / €33,192)
- Hybrid Model (reflects hybrid tax benefits, based on a 3.5% consumption tax rate in Korea):
- Premium: ₩43.54 million (approx. $31,784 / €29,172)
- Exclusive: ₩48.43 million (approx. $35,354 / €32,448)
- Honors: ₩50.69 million (approx. $37,004 / €33,962)
- Calligraphy: ₩52.66 million (approx. $38,442 / €35,282)
Special Launch Promotions for the 2026 Grandeur
To commemorate the launch of the 2026 Grandeur, Hyundai is offering a special “Body Care Free Subscription” to first-time Hyundai buyers who choose the Grandeur. This benefit provides repair or replacement coverage for exterior damage within specific limits per part, for up to 1 year or 20,000 km (applicable to customers who contract in May and take delivery in June). Additionally, customers who contract for the Grandeur Honors trim will receive a complimentary smart card key.
Hyundai’s Commitment to Customer Satisfaction
A Hyundai official stated, “The newly introduced ‘Grandeur Honors’ in the 2026 Grandeur is a special trim reflecting customer feedback, prepared with the goal of achieving customer satisfaction in all aspects of design and product quality, including excellent features and a luxurious exterior.” They added, “As the Grandeur, Korea’s representative premium sedan, approaches its 40th anniversary next year, we will continue our relentless efforts to repay the unwavering customer support over a long period with outstanding product value.”
