Equity Group Holdings Plc recognized as a Superbrand, underscoring its commitment to quality, reliability, and excellence in financial services.
Recognition featured in Superbrands East Africa Volume 9, as Equity expands its regional footprint.
Equity Group Holdings Plc has once again been named a Superbrand in East Africa, a prestigious recognition that affirms the Group’s unwavering focus on delivering quality, dependable, and distinguished financial services.
Superbrands, a globally respected authority on branding excellence, celebrates the most trusted and influential brands across over 90 countries. Now in its ninth edition, Superbrands East Africa spotlights top-performing brands as rated by consumers and industry experts.
Equity’s selection followed a rigorous evaluation process conducted by an independent research firm and a panel of branding professionals. Brands were assessed based on three key criteria:
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Quality – delivery of world-class products and services
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Reliability – consistent performance and trustworthiness
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Distinction – a clear and impactful brand identity
“We are honored to be recognized as a Superbrand,” said Dr. James Mwangi, Managing Director and CEO of Equity Group. “Equity was the first Kenyan bank to receive this recognition in 2007, and we are proud to be the only bank awarded this distinction four times. This reflects the loyalty of our customers and the dedication of our staff. We remain committed to embedding excellence into every facet of our strategy and operations as we work to transform lives and promote wealth creation.”
Jawad Jaffer, Project Director for Superbrands East Africa, praised Equity’s sustained impact:
“Equity has consistently demonstrated outstanding brand leadership, balancing technological innovation with a purpose-driven mission. Their Superbrand status—earned for the fourth time—sets them apart as a beacon of excellence in the region.”
This recognition comes at a transformative moment for Equity, as the Group strengthens its footprint across East and Central Africa, catering to diverse customer needs in Kenya, Uganda, Tanzania, Rwanda, South Sudan, and the Democratic Republic of Congo. The award enhances Equity’s global brand profile and affirms its position as a trusted, homegrown African financial powerhouse.
The Superbrand seal of excellence will now be used across all Equity markets, reinforcing credibility and customer confidence at key decision points.
This milestone follows another major achievement: Equity Bank’s stellar performance at the 2025 Think Business Banking Awards, where it scooped 16 awards, including nine top positions across categories such as:
These accolades highlight Equity’s commitment to inclusive finance, innovation, and sustainability.
Equity Group continues to champion a transformative model of banking—anchored in sustainability, customer-centricity, and inclusive growth—that delivers lasting impact to communities and stakeholders across the region.