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In the never-ending noisy whirlpool of entrepreneurship, Gareth Lloyd stands out not only because he knows how to hit the right notes on a DJ deck but also for how he cracks the code of the nuts business. Quite literally, with Brazil nuts. Gareth’s journey is a testament to the fact that life can indeed be a flavor-filled rollercoaster – one that begins with music and loops back to savoriness.
An Unlikely Start: It All Began With a Beat
Gareth Lloyd was spinning records at the sweet young age of 16 in the UK electronic music scene, but little did he know the tempo of his life would shift from loud bass drops to something more crunchy. His DJ tours extended across 16 or 17 nations, eventually leading him to the produce-filled lands of Latin America. Somehow between playing gigs and genuinely living the rockstar lifestyle, Gareth found himself trading Peruvian garlic – not as garlicky as scandalous, but definitely impactful.
When Life Gives You Garlic… Make Garlic Business
Armed with a truckload of garlic (and quite an impressive amount of chutzpah), Gareth and his DJ-turned-business partner became accidental garlic moguls in Peru. The duo’s first garlic shipment, however, didn’t exactly make it to Brazil in all its spicy glory. Instead, they received their own Indiana Jones adventure when that shipment disappeared down a 500-meter ravine. Gareth swooped in, raised funds, and did what any sensible person would: tried again. This resilience made them the largest garlic producers in Peru. Talk about having the ‘cloves’ to succeed!
From Recruitment Rollercoasters to Truly Nuts
Like an infomercial with “But wait, there’s more,” Gareth didn’t stop at just garlic or DJing. He also delved into recruitment, proving that he could navigate more career moves than an office swivel chair. Eventually, he found his niche with Brazil nuts under the Truly Nuts brand, famed for being the first savory-flavored Brazil nuts. In a world of overly serious almonds and cashews, Gareth’s Brazil nuts jazz things up with chili, smoked flavor, and, of course, chocolate. Delicious and daring, who knew nuts could have such moxie?
True Grit, True Nuts
One might wonder if Gareth’s penchant for exploration led him to jump into cold plunges and experiment with infrared therapy (spoiler alert: it did). His journey, akin to trying out the full menu at a quirky food court, taught him what truly matters – the people, the planet, and profits working harmoniously. Gareth’s company, through sustainable practices and a vision to uplift local communities, puts his money where his nut is – quite literally contributing to the Amazon rainforest.
A Search for the Perfect Snack and Planet
With truly nuts, Gareth has crafted something rare: not just a delicious snack, but also a mission to keep Earth in better shape than they found it. Embracing simplicity and health, Gareth advises sticking to whole foods and avoiding ultra-processed items as if they were sticky dance floors. Don’t get him started on long, cumbersome ingredient lists – much longer, and he might break into a meditative exercise or an intermittent fast, just to ward off the potential chaos.
Final Thoughts: For Those Eager to Join the Crunchy Crusade
To anyone looking to crack into the world of food distribution, Gareth’s sagely advice is to find a niche and create a product that stands out. Differentiate like there’s nothing else-quite-like-it and cultivate a community or as he’d say, a “tribe of truly nuts,” craving the unique journey you offer.
For those interested in sampling Gareth’s passion – sealed neatly in a nut package or following more of his Brazilian nut escapades – you can find Truly Nuts on platforms like Lazada or Amazon in Singapore, or pop into cold storage for a bag of nutty bliss.
Gareth Lloyd: turning heads, spinning tales, and proving that sometimes, all you need is the right mix of groove and grit to make the world a nuttier, healthier place.
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