How To Build A Social Media Presence That Attracts Clients

There are billions of social media users today. Having your business in these spheres puts you in a prime position to engage those who could be a perfect fit for your business. However, having accounts on the biggest platforms is not enough. You’ve got to know how to build a social media presence that gets you the clients you’re looking for.

This guide will discuss the different approaches you can take to building a social presence that will take your business to the next level.

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Define Your Target Audience

You need to be firm and clear about who you’re trying to reach. What are their demographics, that is, age, gender, location, and so on? What are their pain points? Can you solve them? Where do they pass time online? Is it Instagram, LinkedIn, TikTok? What kind of content do they consume?

These questions can help you create an ideal client avatar with details like name, age, job title, pain points, and goals. Once you have this, you’ve got a sense of where to go next.

Choose the Right Platforms

One common trap when it comes to building a social media presence is being where everyone else is. This is more often than not a bad idea, as you can end up strapped for time and resources. The best approach is to focus on where your audience tends to hang out.

Visual storytelling and personal brands tend to do well on Instagram. If you’re after B2B clients, or you offer professional services, LinkedIn may be the best platform for you.

Facebook is great for community building and local businesses, while TikTok works for short-form videos and when younger audiences are your people.

The best practice when setting up social presence is to start with 1–2 platforms. Once you’ve gotten the hang of it and are gaining significant traction, you can expand to other relevant platforms.

Build a Strong Personal/Brand Profile

Your profile is likely the first thing people interested in your products and services are going to interact with. That’s why you have to make it count. Start with the profile photos. Go for a clear headshot if you’re offering the service yourself, or a logo if it’s a brand.

Your profile name also counts. Make sure it reflects your brand name and is easy and memorable. Your bio should clearly talk about who you are and what you offer.

If you’re finding it a little difficult to get this right, or maybe you don’t have as much time as you’d like, it may be a good idea to get social media management experts on board. A good place to start your search can be the Sortlist directory for London social media companies or any other resources you can find.

When you get the right experts on board, you can focus on other aspects of your business while they work on optimizing your social media presence. This way, you’ll increase the odds of ending up with a strong profile that reflects your core businesses and impresses you into the minds of potential customers.

Post Content That Attracts Clients

Your posts should be intentional. They should be clearly targeted towards arousing your clients’ interests. However, there’s one trap you should be wary of: making content that’s purely out there to sell your products. A healthy mix of entertaining, educational, and promotional content could go a long way.

So, what type of content should you prioritize? You could do a behind-the-scenes video to show your process or personality. You could also go for quick tips, hacks, or advice that’s peculiar to your industry but that could benefit your audience. If you have clients who are satisfied with your services, you can also share their wins on the site.

Another very important angle to look into is personal stories. Have you triumphed over adversity? What struggles have you endured that you think might impact your audience? Share those stories too.

Post Consistently & Strategically

Consistency wins the social media game. It keeps you top-of-mind for your target audience. A good practice when starting out is to share 3-5 posts every week, depending on the platform.

To make sure you stick to a schedule, establish a content calendar. It should include specific dates and times for posting, along with a mix of content types. It should also outline themes or topics in advance to maintain consistency and align with your marketing goals.

You should also try batch-creating content when you are in the zone. This can help you tap into your creative juice and produce content that resonates. Once you have this content, you can schedule it for later.

Now, this is about consistent posting. How about being strategic? You have to dip into the data. Track analytics every week or month to see what works.

If you notice that educational reels explaining a concept in your niche get high views and saves, that’s a sign people value that type of content. Do more of it. Repurpose the topic into a carousel post, blog article, or podcast snippet to reach different audiences.

If it’s less engaging, try tweaking the format, hook, or posting time before deciding to cut it completely.

Engage With Your Audience

It’s not uncommon to see comments spanning weeks that have not been responded to, even as the business keeps posting daily. If this describes you, you’re highly unlikely to succeed on social media. The essence of these platforms is to build relationships, to listen, just as much as you speak. So, how do you engage your potential customers?

First, reply to comments and DMs. Be polite and practical while at it. Also, comment on others’ posts, especially when they are in your niche. You get to tap into their customer bases for free.

Groups and communities are another great approach. Here, like minds are gathered, and chances are high that members in a community that’s relevant to your businesses are looking for the products and services you offer.

You should also consider adding polls and quizzes in Stories to gauge your customers’ interest in your products and services or even your brand perception. Remember, the more visible and responsive you are, the more memorable you become.

Final Thoughts

Building a social media presence that attracts clients may take some time and expertise. This guide has shared with you the different ways to get it right. Consider the tips. Where you feel a little lost, involve experts well-versed in the scene. Their know-how can help turn your chosen social media platform into the ultimate customer engagement tool.

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