The Jaecoo 7 has been the most-configured model on Carwow in the first five weeks of Q2.
It has attracted 101% more configurations, and driven 34% more enquiries to dealers, than the second most-configured model (Hyundai Tucson). The BYD Seal U was the third most-configured.
Sepi Arani, MD of Media & Commercial at Carwow said: “The rapid rise of the JAECOO 7 is a clear sign of how quickly consumer perceptions are shifting.
“It’s a standout example of how well-executed market entries, backed by real value and smart branding, can shake up the status quo in record time.”
Despite only going on sale in November 2024, the JAECOO 7 is Carwow’s third most-configured model year-to-date.
Arani added: “As we saw at the Auto Shanghai show, Chinese manufacturers have huge international growth ambitions and are now entering Europe with a more strategic approach, openly announcing they’ve learned from their early market entry mistakes.
“The biggest challenge for Chinese OEMs remains differentiation. With so many brands offering similar designs and comparable quality, the key to success in Europe is building a strong, distinctive brand identity.
“Instead of focusing solely on speed of entry, many new entrants are now choosing to build reputable after-sales and service networks, invest in market research, brand-building and marketing strategies, before launching for sales.”
During April, the Jaecoo 7 placed eighth in the top 10 most-viewed car reviews on Carwow, one of three new entrants to make the list alongside BYD and OMODA.
BYD’s Seal, Sealion 7 and Seal U placed first, second and fifth respectively, followed by the Omoda 5 in sixth.
In a recent survey, 39% of Carwow users said they would consider a Chinese brand for their next car with 38% saying they consider Chinese-made cars better value for money, up from 21% in 2023.
Arani concluded: “These developments are fascinating to watch and will certainly shape how we think about car-changing and ownership for years to come, underlining just how dynamic and competitive the next few years will be. The race is on — and it’s about much more than just electrification.”