Do Less: The Simple Shift That Makes Businesses More Profitable

If you’re working nonstop but your bank account doesn’t reflect that effort, you’re not alone. I hear this from entrepreneurs all the time: “I’m doing everything I can, but the numbers still aren’t where I want them to be.”

There’s a reason for that. And it’s not your work ethic. It could be your focus.

As small business owners, we’re taught to equate growth with expansion. We add new products, chase the latest trends, and say yes to every opportunity that knocks. We build out services for every customer request, believing that if we offer more, we’ll earn more.

But…. when you try to grow everything, you grow nothing.

Your most profitable business strategy might already be working

Every business already has a colossal seed planted – a core offering that brings in the majority of revenue and has the highest growth potential. If you want to build a more profitable business without burning out, this is where you start.

Instead of building a dozen things halfway, what if you concentrated on the one product or service that’s already working?

In my book The Pumpkin Plan, I talk about how prize-winning pumpkin farmers don’t try to grow hundreds of pumpkins. They identify the strongest, most promising one early on, and then eliminate the rest. That way, all the energy and nutrients are funneled into growing a single massive, healthy pumpkin.

Business works the same way. You need to prune distractions so you can grow what matters most.

How to increase revenue by doing less

Let me ask you a direct question: What is your most profitable offering right now?

Not the one you wish would take off. Not the one your competitors are excited about. I’m talking about the product or service that consistently brings in the most revenue and that you genuinely enjoy delivering.

This is your sweet spot. This is the foundation of a more focused, more profitable business model.

Now imagine what would happen if you stopped spreading yourself thin and made that offering your main focus for the next quarter. You market it, streamline it, refine the delivery, and build your messaging around it. No new services, no complex launches,  just one clear, high-impact offer.

It’s time to get strategic. When you put your energy behind the right revenue stream, you don’t just grow faster,  you grow smarter.

Why you resist simplicity (And why it costs you)

Simplifying your business sounds easy in theory, but it’s surprisingly hard in practice. Why? Because we’re wired to chase. As entrepreneurs, we’re idea machines. We love solving problems, creating, and innovating. But there’s a cost to chasing every new “opportunity.”

It shows up as bloated operations, confusing messaging, slow sales, and constant cash flow issues. Your team’s overwhelmed. Your customers don’t know what to buy. You’re exhausted.

And even worse, you’re leaving money on the table.

Complexity kills profitability. Clarity fuels momentum.

The businesses that survive and thrive are the ones that double down on what they do best.

Profitability starts with focus

You don’t need to offer more to increase revenue. You need to focus on the right thing. I’ve seen business owners 3x their profit just by eliminating low-performing offers and concentrating on their top earner.

Start here: Find your best-selling service or product

If you want to start building a more profitable business today, take this simple step: identify your most profitable offer and put it at the center of your strategy. Not forever, just for the next 90 days. See what happens when you stop dividing your attention and start driving all your effort into what already works.

Don’t overcomplicate this. If you want better margins, more predictable revenue, and more peace of mind, the fastest way to get there is by simplifying your focus.

Final thought

You started your business to build freedom, not to create a never-ending to-do list.

If you’re tired of the constant hustle and ready to see your effort translate into actual financial results, stop doing everything. Start doing the right thing. The thing that’s already working, with more intention.

Find your colossal pumpkin. Give it the spotlight. Let everything else fall away.

You don’t need more. You need focus.

– Mike

PS – To apply The Pumpkin Plan strategies to your business, consider reaching out the the strategist at Pumpkin Plan Your Biz.