Ford Maverick sales are up 67.1% year-on-year in April.
Estimated US new light vehicle volumes in April come in at 1,465,000 units, up 10% on April 2024. Sales of the 7 OEMs reporting monthly figures are up 13.6% for the month and up 6.6% year-to-date. Since April 3, the US has imposed a 25% tariff on all light vehicles imports and car buyers have been paying attention, pulling forward their purchase in order to avoid potentially higher prices. According to Motor Intelligence, the SAAR for the month stands at 17.3 million, just below the 17.8 million of March which was the highest in four years. It is also the first back-to-back 17 million+ SAARs since 2020.
Among OEMs still reporting sales monthly, American Honda (+18.1%) fares best ahead of Hyundai-Kia and Ford Motor (both +16.3%) and Toyota (+10%). Brand-wise, all the ones reporting are in positive, with Subaru (+0.3%), Volvo (+5.2%) and Toyota (+7.9%) the weakest and only ones in single digits. Lincoln (+40%), Acura (+33%), Lexus (+23.5%) and Mazda (+21%) impress the most, with Hyundai (+18.8%), Honda (+16.6%) and Ford (+15.1%) also strong. Note Ford ends the month just 1,773 units below Toyota.
Looking at models with available monthly data, the Ford F-Series (+12.7%) flies off to almost 73,000 sales, while the Honda CR-V (+28.7%) teases its rival the Toyota RAV4 (+7.4%) only 474 units short. The Toyota Tacoma (+45.3%) continues to recover, just as the Hyundai Tucson (+40.6%), Ford Maverick (+67.1%), Bronco (+73.2%), Bronco Sport (+54.8%), Expedition (+41%), Toyota Sienna (+72.1%) and Mazda CX-50 (+48.4%) all impress.
Previous post: USA March/Q1 2025: General Motors soars 17% in market spurred by last minute sales rush
One year ago: USA April 2024: Toyota (+15.2%), Lincoln (+24.2%) impress in negative market
Full April 2025 sales for OEMs, brands and models still reporting monthly below.
USA April 2025 – OEMs still reporting monthly:
| OEM | Apr-25 | /24 | 2025 | /24 |
| Toyota Motor Corporation | 233,045 | + 10.0% | 803,314 | + 3.4% |
| Ford Motor Co | 207,713 | + 16.3% | 706,193 | + 3.3% |
| Hyundai-Kia | 162,615 | + 16.3% | 582,527 | + 12.2% |
| American Honda | 137,656 | + 18.1% | 489,233 | + 8.6% |
| Subaru | 56,011 | + 0.3% | 222,968 | + 6.8% |
| Mazda | 37,660 | + 21.0% | 147,976 | + 12.8% |
| Volvo Cars | 11,160 | + 5.2% | 44,445 | + 7.0% |
USA April 2025 – brands still reporting monthly:
| Brand | Apr-25 | /24 | 2025 | /24 |
| Toyota | 197,871 | + 7.9% | 685,097 | + 2.3% |
| Ford | 196,098 | + 15.1% | 670,847 | + 3.2% |
| Honda | 123,637 | + 16.6% | 444,448 | + 8.5% |
| Hyundai | 81,503 | + 18.8% | 285,057 | + 12.5% |
| Kia | 74,805 | + 13.8% | 273,655 | + 11.5% |
| Subaru | 56,011 | + 0.3% | 222,968 | + 6.8% |
| Mazda | 37,660 | + 21.0% | 147,976 | + 12.8% |
| Lexus | 35,174 | + 23.5% | 118,217 | + 10.5% |
| Acura | 14,019 | + 33.0% | 44,785 | + 9.5% |
| Lincoln | 11,615 | + 40.0% | 35,346 | + 6.5% |
| Volvo | 11,160 | + 5.2% | 44,445 | + 7.0% |
| Genesis | 6,307 | + 14.5% | 23,815 | + 17.4% |
USA April 2025 – models still reporting monthly:
| Model | Apr-25 | /24 | 2025 | /24 |
| Ford F-Series | 72,765 | + 12.7% | 263,154 | + 21.0% |
| Toyota RAV4 | 41,957 | + 7.4% | 157,359 | – 4.0% |
| Honda CR-V | 41,483 | + 28.7% | 144,808 | + 13.8% |
| Toyota Camry | 28,350 | + 7.2% | 98,658 | – 5.8% |
| Honda Civic | 23,553 | + 6.9% | 82,529 | – 1.7% |
| Toyota Tacoma | 23,036 | + 45.3% | 82,861 | + 121.5% |
| Toyota Corolla | 22,473 | + 0.2% | 77,929 | – 5.5% |
| Hyundai Tucson | 22,054 | + 40.6% | 77,027 | + 25.9% |
| Ford Explorer | 20,989 | + 8.8% | 68,303 | – 12.2% |
| Ford Maverick | 20,183 | + 67.1% | 58,198 | + 13.8% |
| Subaru Forester | 19,330 | + 8.3% | 69,195 | + 4.2% |
| Kia Sportage | 16,178 | + 17.8% | 57,479 | + 12.6% |
| Subaru Crosstrek | 14,935 | + 23.2% | 58,547 | + 15.9% |
| Ford Bronco | 14,400 | + 73.2% | 46,995 | + 45.1% |
| Toyota Tundra | 14,026 | + 0.7% | 49,576 | – 1.1% |
| Honda HR-V | 13,912 | + 4.0% | 54,856 | + 6.7% |
| Toyota Grand Highlander | 13,304 | + 20.2% | 39,022 | + 7.8% |
| Hyundai Elantra | 13,125 | + 29.9% | 46,615 | + 26.1% |
| Kia K4/Forte | 13,097 | + 6.0% | 50,100 | + 9.0% |
| Ford Escape | 12,903 | + 4.6% | 50,260 | + 2.7% |
| Mazda CX-5 | 12,590 | + 12.9% | 47,000 | + 3.3% |
| Hyundai Santa Fe | 12,417 | + 27.6% | 43,818 | + 22.3% |
| Ford Transit | 12,340 | – 0.6% | 46,920 | – 10.3% |
| Honda Pilot | 12,157 | + 2.3% | 44,799 | + 6.8% |
| Ford Bronco Sport | 11,886 | + 54.8% | 45,249 | + 15.3% |
| Subaru Outback | 11,501 | – 12.4% | 51,435 | + 6.4% |
| Honda Accord | 11,277 | – 9.1% | 41,889 | – 22.9% |
| Lexus RX | 11,205 | + 21.4% | 35,921 | + 0.6% |
| Ford Expedition | 11,116 | + 41.0% | 24,598 | – 16.5% |
| Kia Telluride | 10,860 | + 21.4% | 40,703 | + 17.9% |
| Hyundai Palisade | 10,502 | + 14.9% | 36,737 | + 6.8% |
| Toyota Sienna | 10,315 | + 72.1% | 33,876 | + 53.5% |
| Toyota Corolla Cross | 9,765 | + 25.1% | 33,885 | + 26.3% |
| Honda Odyssey | 9,677 | + 32.1% | 31,779 | + 28.6% |
| Kia Sorento | 9,659 | + 11.4% | 34,776 | + 12.5% |
| Toyota 4Runner | 9,261 | – 22.4% | 17,696 | – 61.3% |
| Hyundai Kona | 7,914 | – 4.3% | 24,932 | – 20.4% |
| Mazda CX-50 | 7,753 | + 48.4% | 31,055 | + 47.2% |
| Lexus NX | 7,077 | + 33.6% | 25,069 | + 11.8% |
| Ford Ranger | 7,006 | + 61.9% | 21,919 | + 251.0% |
| Toyota Prius | 6,849 | + 239.6% | 23,502 | + 53.2% |
| Kia Carnival | 6,405 | + 78.5% | 20,979 | + 59.8% |
| Toyota Highlander | 6,272 | – 38.8% | 18,289 | – 56.8% |
| Mazda CX-30 | 6,261 | – 18.1% | 27,293 | – 24.5% |
| Kia K5 | 6,248 | + 1776.3% | 21,994 | + 210.4% |
| Hyundai Sonata | 6,012 | + 12.4% | 21,809 | + 17.8% |
| Honda Passport | 5,457 | + 98.9% | 17,155 | + 63.4% |
| Mazda CX-90 | 5,402 | + 46.2% | 20,555 | + 50.3% |
| Kia Soul | 5,069 | – 11.2% | 16,346 | – 10.0% |
| Ford Mustang | 4,922 | + 5.7% | 14,299 | – 22.1% |
| Lexus TX | 4,877 | + 21.4% | 14,922 | + 6.8% |
| Toyota Land Cruiser | 4,527 | + 4716.0% | 19,943 | + 21116.0% |
| Honda Ridgeline | 4,274 | + 8.2% | 15,225 | – 0.1% |
| Acura MDX | 4,230 | + 3.1% | 14,871 | – 2.4% |
| Volvo XC90 | 4,135 | + 35.0% | 13,504 | + 12.4% |
| Kia Seltos | 4,051 | – 28.6% | 15,426 | – 24.6% |
| Lexus GX | 3,959 | + 260.6% | 13,198 | + 166.3% |
| Lincoln Nautilus | 3,841 | + 33.3% | 12,505 | + 3.2% |
| Subaru Ascent | 3,758 | – 24.5% | 14,837 | – 16.0% |
| Acura RDX | 3,741 | + 8.2% | 12,663 | – 6.7% |
| Ford E-Series | 3,699 | + 27.9% | 13,378 | + 0.3% |
| Volvo XC60 | 3,509 | + 7.6% | 16,215 | + 35.1% |
| Hyundai Ioniq 5 | 3,411 | – 7.9% | 12,022 | + 14.2% |
| Lexus ES | 3,377 | – 4.2% | 12,575 | + 4.8% |
| Mazda3 | 3,236 | + 27.6% | 12,587 | + 0.7% |
| Ford Mustang Mach-E | 2,927 | – 40.2% | 14,534 | + 0.4% |
| Lincoln Aviator | 2,795 | + 37.7% | 7,564 | – 8.6% |
| Lincoln Navigator | 2,745 | + 139.1% | 6,803 | + 59.1% |
| Genesis GV70 | 2,634 | + 40.5% | 9,835 | + 36.5% |
| Toyota Sequoia | 2,602 | + 22.6% | 7,709 | – 4.6% |
| Subaru Impreza | 2,559 | – 0.6% | 10,466 | + 4.6% |
| Hyundai Santa Cruz | 2,494 | – 15.6% | 9,142 | – 19.6% |
| Hyundai Venue | 2,467 | + 2.7% | 8,530 | + 2.4% |
| Kia Niro | 2,350 | – 22.5% | 7,468 | – 28.9% |
| Acura ZDX | 2,331 | new | 7,144 | new |
| Genesis GV80 | 2,242 | + 15.6% | 8,160 | + 21.7% |
| Lincoln Corsair | 2,234 | – 0.1% | 8,474 | – 0.6% |
| Volvo XC40 | 2,075 | – 14.5% | 8,544 | – 8.5% |
| Acura Integra | 2,038 | – 15.5% | 6,718 | – 24.5% |
| Lexus IS | 1,984 | + 11.0% | 6,763 | – 0.5% |
| Toyota Crown Signia | 1,910 | new | 9,818 | new |
| Subaru Legacy | 1,876 | + 11.3% | 7,676 | + 26.2% |
| Honda Prologue | 1,847 | + 1886.0% | 11,408 | + 12166.7% |
| Mazda CX-70 | 1,691 | + 16810.0% | 6,313 | + 13928.9% |
| Hyundai Ioniq 6 | 1,106 | – 11.7% | 4,424 | – 9.7% |
| Toyota bZ4X | 1,064 | – 78.5% | 6,674 | – 2.6% |
| Toyota GR86 | 990 | – 49.1% | 3,767 | – 5.5% |
| Toyota Crown | 980 | – 62.9% | 3,216 | – 68.6% |
| Acura ADX | 970 | new | 1,148 | new |
| Ford Edge | 962 | – 87.8% | 3,040 | – 92.9% |
| Subaru Solterra | 949 | – 34.8% | 4,080 | + 56.7% |
| Lexus UX | 928 | – 8.0% | 3,453 | – 6.9% |
| Genesis G70 | 803 | – 22.4% | 3,178 | – 14.7% |
| Subaru WRX | 772 | – 59.1% | 5,599 | – 11.0% |
| Lexus LX | 767 | + 29.8% | 2,471 | + 8.0% |
| Mazda MX-5 Miata | 727 | – 15.6% | 3,173 | + 39.7% |
| Acura TLX | 709 | + 24.2% | 2,241 | – 30.0% |
| Kia EV6 | 656 | – 68.0% | 4,394 | – 28.1% |
| Lexus RZ | 651 | – 52.1% | 2,105 | – 28.9% |
| Volvo EX30 | 636 | new | 1,821 | new |
| Subaru BRZ | 331 | + 86.0% | 1,133 | + 20.0% |
| Volvo EX90 | 320 | new | 1,320 | new |
| Genesis G80 | 302 | – 8.5% | 1,241 | – 11.5% |
| Kia EV9 | 232 | – 85.2% | 3,988 | – 28.5% |
| Volvo V60 | 205 | – 10.1% | 1,218 | + 38.1% |
| Genesis GV60 | 192 | – 24.4% | 925 | + 27.2% |
| Toyota Supra | 177 | – 46.8% | 598 | – 26.8% |
| Lexus RC | 135 | – 27.0% | 587 | – 1.3% |
| Genesis G90 | 116 | + 54.7% | 458 | – 11.4% |
| Lexus LS | 111 | – 44.5% | 531 | – 39.9% |
| Lexus LC | 103 | – 42.1% | 622 | – 7.3% |
| Volvo S90 | 88 | + 12.8% | 465 | + 38.4% |
| Volvo V90 | 79 | + 36.2% | 245 | + 49.4% |
| Volvo S60 | 65 | – 95.3% | 750 | – 88.3% |
| Volvo C40 | 40 | – 64.0% | 355 | – 11.3% |
| Toyota Venza | 11 | – 99.8% | 683 | – 94.5% |
| Hyundai Nexo | 1 | – 92.3% | 1 | – 98.4% |
| Toyota Avalon | 1 | n/a | 2 | – 60.0% |
| Toyota Mirai | 1 | – 97.1% | 34 | – 83.6% |
Source: Manufacturers