Entrepreneur | Lifestyle & Travel Influencer
Formerly Worked in the Banking Sector
In the heart of Brazil, nestled in the vibrant city of Belo Horizonte, a girl named Ju Ladeira was born with dreams bigger than her surroundings and faith deeper than her fears. Her early years were spent in a small countryside town, a place where life was quiet, resources were few, but dreams had room to breathe. It was there that Ju first learned the value of hard work, the power of prayer, and the importance of believing in something greater than herself. At just 14 years old, she returned to Belo Horizonte, and without realizing it, stepped into the first chapter of a remarkable life journey. Ju wasn’t born into fame or fortune. She didn’t have a road paved for her—she built it with her own hands, brick by brick. She completed her high school education at Colégio Estadual Clemente Esteves and Colégio Rui Barbosa, where she learned not only academics but also the quiet discipline of showing up, pushing through, and doing her best even when no one was watching. After graduation, she took a path familiar to many—she entered the workforce, starting in the banking sector. For 14 years, she served customers, learned the ins and outs of finance, and developed an eye for detail and service—7 years with Banco do Brasil and another 7 with Bradesco. Behind her composed professionalism, however, lived a fire—a longing to create something of her own, something bold, meaningful, and free. That fire would not stay hidden for long. With courage in her heart and her husband Bruno by her side, Ju decided to leap into the unknown. Together, they launched VIP Acessórios, a tech distribution company born from ambition, love, and late nights filled with plans and prayers. It was a bold step, and for nine years, it thrived. But success, as they soon discovered, doesn’t always follow a straight path. The business eventually closed, and with it came heartbreak, financial loss, and hard questions. Many might have given up. But Ju didn’t. Because what she had was bigger than a business—it was vision. And more importantly, it was unshakable faith. Instead of letting failure define her, she let it refine her. She and Bruno picked themselves up from the ashes of disappointment and began again, this time with more wisdom, more humility, and more strength than ever before. They built VIP Sports, a supplement distribution company focused on health and wellness—a reflection of the inner strength Ju had cultivated through her own struggles.
But she didn’t stop there. With every step forward, Ju poured her soul into creating something bigger than a brand—she was creating legacy. Driven by her passions, she founded her own product lines—Golden Dragon Nutrition, Panic Labs Nutrition, and JeyMakeup. Each one a mirror of her spirit: strong, fearless, radiant.
She launched VIP Showroom, a beauty and cosmetics store where Brazilian women could find quality products and feel seen, empowered, and celebrated. She was no longer just chasing success—she was redefining what success could mean, especially for women who looked like her, who started where she started, who dreamed of more.
But the story didn’t stop at storefronts or supplement shelves. Ju evolved again, stepping into the world as a lifestyle and travel content creator. With grace, grit, and an open heart, she began sharing her life online—not just the glamorous parts, but the tears, the lessons, the late nights and quiet victories. Her authenticity struck a chord. Today, over 900,000 people follow her journey. They see a woman who built her life from scratch, who rose from failure without shame, and who walks boldly in faith with every step she takes. What makes Ju’s story so powerful isn’t just what she’s built—it’s how she’s built it.
She never pretended to have it all figured out. She allowed herself to grow, to break, to rebuild. She turned setbacks into setups and kept walking with her eyes on something higher. For Ju, it was never just about profit—it was about purpose. About reminding others, especially women and young dreamers, that success is possible, even when it seems impossible.
If she could sit across from the young girl she once was—quiet, unsure, maybe a little scared—she would say, “Keep going. Even when no one sees your efforts, God does. Even when doors close, your story isn’t over. Every challenge is preparing you. You are more capable than you know, and the world is waiting for what you’re about to bring.”
Ju’s story is proof that it doesn’t matter where you start—it matters how deeply you believe, how fiercely you fight, and how faithfully you rise. She turned humble beginnings into a powerful legacy. And now, she’s living proof to every young person watching that faith, hard work, and a fearless heart can take you far beyond your circumstances. You just have to begin.
