Entrepreneur | Jeweller: 57 Jewellers | Rapper (Former)
Born in 1991 at St Mary’s Hospital in London and swiftly sent to Morocco as a baby, Ard Adz’s early life was a blend of two worlds—North African roots and South London grit. Raised by a hardworking mother, his earliest memories include shopping for milk solo at just two years old in the safe, communal streets of Morocco. But everything changed when he returned to the UK at age five. Life in Brixton was raw, vibrant, and tough. He was enrolled at Loughborough Primary School and later Archbishop Tenison’s School in Kennington. School wasn’t his strong suit—he was sharp but rebellious, intelligent but uninterested in rules. His grades suffered, but his mind was always busy—plotting, observing, rhyming. As a Moroccan Muslim in a dominantly Jamaican neighborhood, Ard stood out, but not in a way that slowed him down. By age 11, Ard found his voice—literally. It was in Ashfield Prison, Bristol, that Ard recorded his first tape—a collection of raw, heartfelt tracks that hinted at something bigger. A friend smuggled the CD out, and the streets of Brixton began buzzing with the sound of “Summer Time in Brixton.” When Ard was released in 2010, the momentum was already building. That was the beginning of a 15-year grind in the UK rap scene. Ard Adz became more than just a rapper—he became a voice for the unheard, a storyteller for the streets. Influenced by legends like Jadakiss and Notorious B.I.G., he carved his name into the culture with gritty realism, sharp lyricism, and relentless honesty.
But behind the bars and bravado was a man wrestling with faith and identity. As a devout Muslim, he always carried a spiritual weight. The world knew Ard the rapper—but Adz, the man, was on a deeper journey.
Despite jewelry, shows, and views, music never paid like people thought. “From music I never made no bread, bro—like literally nothing,” he admitted. In fact, his love for jewelry—something he was into long before he even started rapping—ended up being more lucrative than his entire music career.
“Jewelry made more than rap, but I don’t want everyone jumping into it,” he laughed in a recent podcast.
Fast forward to 2024—Ard made a bold, life-altering choice. He retired from rap. Not because he had to, but because he wanted to. Faith, peace, and purpose took center stage. A viral video of him in the mosque sparked a wave of speculation, but Adz made it clear: this wasn’t just a moment—it was a movement.
Now, he’s entering the business world, with a focus and drive rooted in his experiences and sharpened by his faith. For Ard Adz, music was a season. But life? Life is just getting started.
