The city of Manchester is a pivotal part of the Rolls-Royce success story. It was here, in 1904, that Henry Royce and The Hon. Charles Stewart Rolls first met and forged an agreement that Rolls would sell all the cars Royce could make, under the name ‘Rolls-Royce’.
Today, Rolls-Royce Motor Cars Manchester’s redesigned showroom continues that legacy, offering clients a serene and luxurious environment where they can immerse themselves in the brand and collaborate with a highly experienced team of professionals to create their dream commission.
Located in a prominent position in the leafy suburbs of Manchester, the space showcases the marque’s pinnacle products. It provides clients an unparalleled experience, aligning with Rolls-Royce’s continuing evolution as a genuine global luxury goods brand.
The space offers clients an immersive experience from entering the showroom: the door is modelled on Rolls-Royce’s famous Pantheon grille. It provides a discreet, tantalising glimpse of what lies within. The doorway is topped by the marque’s iconic figurine, the Spirit of Ecstasy.
The new showroom seamlessly blends sophistication, contemporary luxury, and creative expression while staying true to the marque’s rich heritage. Honouring the shared vision of Henry Royce and Charles Rolls, the space features carefully curated references to the brand’s founding fathers, ensuring their pioneering spirit continues to inspire every commission.
The Cabinet of Curiosities, an eclectic mix of intriguing, timeless and iconic objects, is curated to inspire creativity and spark meaningful conversations as part of the commissioning process.
The pièce de résistance, the Atelier, houses some of the marque’s most exquisite examples of craftsmanship, including wood veneers, leathers, embroidery threads in various vivacious hues, and lambswool samples.
The surface-finish samples are presented in the familiar Rolls-Royce speed form shape, making it easy to imagine the almost endless two-tone colour combinations.
The leathers are rolled on wands with handles from Rolls-Royce’s famous umbrellas, while the veneers are shaped like the cross-section of an aerofoil, recalling Charles Rolls’s aviation exploits. This sensory-inspired room helps clients envisage their dream commission coming to life.
The redesigned Manchester showroom is a testament to the dealership’s unwavering commitment to excellence. Over the years, Rolls-Royce Motor Cars Manchester has embarked on an extraordinary journey, marked by prestigious accolades and groundbreaking achievements.
In 2024, the dealership was honoured with the Global Provenance Dealer of the Year award, and in 2023, its highly skilled team collaborated with the marque’s designers to create the Manchester Ghost. This exclusive Bespoke commission beautifully celebrated the city’s rich legacy and heritage.
Rolls-Royce is unapologetically luxurious, instantly recognisable, and synonymous with beauty, elegance, and timeless design. In the newly redesigned Manchester showroom, each motor car is given the stage it deserves, meticulously framed and presented in a way that reflects its unique personality and character, ensuring that the spirit of Rolls-Royce is felt in every detail.