You have built the product, figured out the tech, and maybe even picked up a few paying users. But now comes the part no one really warns you about, i.e., marketing. If you are a woman founder in SaaS, the path to growth can feel especially tangled. The advice out there often assumes you have a full team or a huge ad budget. But what if you are doing it all yourself or close to it?
Good news: you don’t need to do everything. You just need to do the right things at the right time. Here are some clear, doable ways to shift from stuck to scaling without losing your mind (or your message) in the process. So, let’s get started!
Photo by CoWomen on Pexels
1. Start by Being Specific, Not Broad
Many early-stage SaaS founders try to keep their message broad. It feels safer like you are leaving the door open to more customers. But what actually happens? You end up with vague messaging that connects with no one. The fix is to zoom in. Who are you really helping? What’s the one painful, persistent problem you solve better than anyone else?
Instead of saying, “We help teams collaborate better,” say, “We help remote product teams stop missing deadlines by simplifying handoffs.” Now, someone can see themselves in what you’re offering. That’s where real marketing begins. Clarity cuts through the noise. You’ll attract fewer people at first, but the right people. And they’ll convert faster, too.
2. Community and Collaboration Can Speed You Up
You don’t need to grow alone. Start by joining founder groups, marketing channels, or online spaces where your ideal users already hang out. Don’t show up just to pitch. Offer insight. Ask better questions. Over time, people will start to connect you with the solution they’ve been looking for.
You can also collaborate with others who serve a similar audience:
- Co-write a guide or checklist
- Host a joint webinar
- Trade interviews on each other’s blogs or newsletters
Top B2B technology marketing agencies today follow tested, modern practices to increase visibility, credibility, and conversions. These aren’t just companies selling services; they often act as growth hubs for SaaS founders, in-house marketers, and agencies alike. The best ones bring together expert communities, hands-on resources, and real-world strategies that work. If you are ready to grow but don’t want to waste time figuring it all out alone, working with one of these top players can be a smart shortcut.
3. Don’t Just Sell Connect First
You are not just selling software. You’re offering a solution to someone’s real-life problem. That’s why relationship-building matters more than pushing features. Before someone buys from you, they want to feel heard. They want to know you get them. So give them a reason to trust you before you ask for anything.
One simple way to do this is through thoughtful content. No need to crank out blog posts weekly. Choose quality over quantity. Write something meaningful once or twice a month:
- A story about how a customer solved something tricky using your product
- A breakdown of a common industry mistake and how to fix it
- A behind-the-scenes take on a product decision you made
Content like this builds connection. It shows you’re not just trying to sell, you’re here to help.
4. Email Still Works Use It Well
Social media algorithms change. Ads get expensive. But email? That’s your direct line to your audience. And if you’re not building a list, you’re missing one of the simplest ways to grow.
Start small. Add an opt-in to your site. Offer a resource something your target user would genuinely want. A short checklist. A one-page guide. Even just “get tips and updates” can work if your content is solid.
Then, stay in touch.
- Send updates about new features
- Share customer wins or use cases
- Offer tips that help, even if they don’t lead straight to a sale
And always write like a human. Skip the corporate tone. Your emails don’t need to be perfect—just real.
5. Use What You Know – Your Strengths Are Enough
You don’t need to become a “marketing expert” overnight. You already know more than you think. If you have ever convinced someone to try your product or explained its value in plain terms, you are already doing the work.
Great marketing is really just clear communication and empathy. Use your voice or your story. People buy from people they trust.
If you’re a woman building a SaaS product, your perspective is powerful. Your experience as a founder matters.
Wrapping It Up
Growth doesn’t always look like a straight line. Some weeks, you’ll feel unstoppable, and then it will feel like no one’s listening. That’s normal. Don’t let it throw you off course. You don’t need to go viral. You don’t need a perfect funnel. You need clarity, connection, and a few consistent steps. Stack those over time, and you’ll start to see the momentum. Scaling your SaaS doesn’t mean doing it all. It means doing what works for you.
Content Disclosure: She Owns It partners with others through contributor posts, affiliate links, and sponsored content. We are compensated for sponsored content. The views and opinions expressed reflect those of our guest contributor or sponsor. We have evaluated the links and content to the best of our ability at this time to make sure they meet our guidelines. As links and information evolve, we ask that readers do their due diligence, research, and consult with professionals as needed. If you have questions or concerns with any content published on our site, please let us know. We strive to only publish ethical content that supports our community. Thank you for supporting the brands that support this blog.