Meet Nora Sassounian and Em Landon, the founders of NOEM, an online mediation service that makes mediation more accessible. NOEM stands for Neutral Online Empowering Mediation. Online mediation is a revolutionary, fast, and effective way to resolve conflict. Going to court is time-consuming, with uncertainty, and high costs. NOEM’s online mediation services make resolving disputes more efficient, transparent, and cost-effective. NOEM mediators are expert puzzle solvers, fitting the pieces together to create harmony from conflict.
Nora is an award-winning public speaker, alternative dispute resolution expert, author, and experienced mediator who specializes in a variety of practice areas. Em is an award-winning author, legal strategist, law professor, mediator, conflict resolution specialist, and speaker who cultivates positive systemic change by challenging ineffective norms and encouraging diversity of thought. They’ve combined their expertise and partnered to found NOEM where they provide neutral, cutting-edge online mediation services you can access from the comfort of your own home.
Nora Sassounian and Em Landon
What business advice would you give your younger self?
We would tell our younger selves to embrace uncertainty and trust the process. Building something new is never easy, but every challenge is an opportunity to learn and grow. Stay committed to your vision, even when things get tough.
If you had one piece of advice for someone just starting out, what would it be?
Don’t be afraid to step outside your comfort zone. Innovation comes from taking risks, and success often requires moving away from traditional methods to create something unique. Trust your instincts, and always be open to learning.
Every entrepreneur has a goal and a problem that they’re trying to solve. What was the inspiration that started your journey?
Our journey began in law school when we saw the power of mediation through competitions and our legal training. We realized that traditional dispute resolution methods, like going to court, were slow and inaccessible, so we created NOEM to make conflict resolution faster, more affordable, and easier for everyone.
What stage were you in your career when you came across this idea and decided to pursue it?
We were in law school, participating in mediation competitions, when the idea for NOEM started
to take shape. We were early in our legal careers but saw the potential to transform mediation
by making it more accessible through an online platform.
Have you always been an entrepreneur?
Yes, our passion for helping people and our experience in law naturally led us to entrepreneurship. Creating NOEM allowed us to combine our legal expertise with our desire to innovate and make a meaningful impact.
What do you think is the single most important quality in an entrepreneur?
Resilience. The road to success is filled with challenges, and the ability to adapt, recover, and keep moving forward is essential. Believing in your vision, even when faced with setbacks, is what ultimately drives success.
What can you tell our readers about what’s next for yourself and your company?
We are excited to continue growing NOEM and expanding our online mediation services to reach even more people. Our mission is to bring conflict resolution to anyone, anywhere, and we are working on new ways to make mediation more efficient, accessible, and impactful.
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