A £1.1million investment has upgraded Vertu BMW MINI Sunderland to meet BMW’s new Retail Next standard. It is the first dealership in Northern England to undergo this transformation, which includes a brand-new service and preparation centre nearby.
The 18 week-long refurbishment has improved facilities and will enhance the customer experience. This included the exterior being refreshed as part of a second phase. The new design mimics the feel of a boutique hotel.
Jeff Aynsley, general manager of Vertu BMW MINI Sunderland, said: “As the first dealership in the north of England to implement Retail Next, we’re very proud to be setting a new standard for all dealerships in the region.
“Customers love the new layout. It’s a more welcoming environment with better lighting and more space to appreciate the cars. The showroom’s new design offers a more open and free-flowing space, enabling customers to explore the vehicles and accessories at their leisure.
“The nearby prep centre eases congestion on the main site, allowing the retail workshop to focus on quick and efficient customer service.
“It’s a really cracking site. I’ve seen a lot of service areas and workshops in my time in the motor industry, and none are as modern, spacious, well-lit and well-equipped as this. It really is a fantastic environment to work and offers a bit of everything under one roof.
The new preparation centre included serving and repair equipment, lifts for ICE and electric vehicles, MOT ramps, paint booths and even a 360-degree photo turntable.
Robert Forrester, CEO of Vertu Motors, said: “The new facilities not only enhance the dealership’s offering, but as the only northern Retail Next site, we are also demonstrating Vertu BMW MINI Sunderland’s position as one of the top dealerships in the UK.
“At the same time, with these substantial investments and improvements, we are also sending a signal that we committed long term to the region and the brand.”