Automotive
Lexus is taking its passion for luxury and adventure to the ocean with the introduction of the Lexus Surf LX Concept, a one-of-a-kind SUV designed for the ultimate coastal lifestyle. Unveiled at the 2025 Lexus Pipe Pro in Oahu, Hawaii, this rugged yet refined concept vehicle is engineered to meet the needs of surfers while embracing Lexus’ signature craftsmanship and innovation.
The reveal coincides with an exciting expansion of Lexus’ partnership with the World Surf League (WSL). As the official automotive partner of the WSL in North America since 2024, Lexus is deepening its commitment to the sport, now serving as the title partner for five major events in 2025, including the Pipe Pro, Trestle Pro, US Open of Surfing, WSL Awards, and the WSL Finals at Cloudbreak, Fiji. This strategic alliance underscores Lexus’ alignment with the WSL’s dedication to excellence, performance, and progression at the highest levels of surfing.
Meet the Lexus Surf LX Concept
Inspired by surf culture and insights from professional surfer and Lexus ambassador Griffin Colapinto, the Lexus Surf LX blends rugged utility with refined design, ensuring surfers can chase waves in both style and comfort. This concept SUV reimagines adventure-ready luxury with a suite of features tailored to the surf lifestyle:
🔹 Coastal-Inspired Design: A matte blue exterior with a white roofline and black accents mimics the contrast between ocean waves and sandy beaches.
🔹 Rugged Meets Refined: Premium genuine leather upholstery, custom 20-inch gray wheels, and 33-inch all-terrain tires ensure durability without sacrificing elegance, making it perfect for salt, sand, and rugged shorelines.
🔹 Surf-Ready Storage: The fully optimized trunk features slide-out cargo storage, a built-in surfboard rack, a Dometic cooler, a waxing table, and a turf changing mat. Additionally, ventilated compartments keep wetsuits, towels, wax, and sunscreen organized while preventing odor buildup.
🔹 Enhanced Accessibility: A custom exo-cage and LED-illuminated rear ladder provide easy access to the roof rack, ideal for loading boards in low-light conditions, whether before sunrise or after sunset.
The Future of Adventure-Ready Luxury
With the Surf LX, Lexus has created more than just a concept SUV—it’s a statement of how the brand continues to push boundaries in blending luxury with adventure. While Lexus hasn’t announced production plans, the concept showcases the brand’s vision for integrating real-world functionality with premium craftsmanship, opening possibilities for future lifestyle-oriented utility vehicles.
Lexus’ expanded partnership with the World Surf League and the debut of the Surf LX Concept mark an exciting new chapter for the brand as it embraces surf culture with innovation and performance at its core. Whether it’s carving waves or carving roads, Lexus is proving that the spirit of adventure and luxury can ride together on the same swell.
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