The Genesis GV60 Mountain Intervention Vehicle (MIV) Concept took center stage this week at the World Economic Forum (WEF) 2025, showcasing the brand’s commitment to technological innovation and groundbreaking design.
The concept has drawn significant attention at the AMERON Davos Swiss Mountain Resort, near the WEF venue, where it has been on display since January 20. This marks Genesis’ third consecutive year unveiling a concept vehicle at Davos, following the Genesis X Concept in 2023 and the Genesis X Speedium Concept in 2024.
Purpose-Built for Extreme Conditions
The GV60 Mountain Invervention Vehicle Concept is designed specifically for rescue support in rugged terrains and harsh weather conditions, with a clear focus on safety and functionality. Inspired by small unit support vehicles (SUSVs), the electric vehicle (EV) emphasizes off-road performance while ensuring minimal environmental impact. Its silent operation helps reduce noise pollution, making it a sustainable choice for emergency operations.
A standout feature is the vehicle-to-load (V2L) system, enabling the GV60 MIV Concept to power auxiliary devices essential for rescue missions. The design and functionality reflect Genesis’ meticulous attention to detail, prioritizing quality and durability across all components.
Key Features of the GV60 MIV Concept
- Snow Tracks: These ensure reliable performance in snowy and icy conditions, making it ideal for mountain rescue operations.
- Sports Seats and Medical Supplies: The interior is equipped to support emergency personnel and provide life-saving assistance.
- Emergency Communication and Warning Systems: These features are essential for coordinating rescue efforts in remote areas.
- Carbon Fiber Fender Flares: Designed to protect the vehicle and ensure the safety of occupants and bystanders.
- Custom Roof Rack and Rear Hatch Rack: These heavy-duty components offer modular attachment points for storing various types of equipment, maximizing the vehicle’s utility.
A Vision of Luxury and Functionality
“Genesis prides itself on creating safe, well-designed luxury vehicles that are audacious, progressive, and distinctly Korean,” said Luc Donckerwolke, Genesis Chief Creative Officer. “The GV60 MIV Concept expands this vision of comfort and care, demonstrating our commitment to innovation.”
