Colin Godby, the Co-founder& CEO of American electric dirt bike company Dust Motors that’s on a mission to transform the industry joins Enterprise Radio.
Listen to host Eric Dye & guest Colin Godby discuss the following:
- What is the big vision you have for the Motorcycle industry—What are you disrupting?
- How is the Hightail motorcycle unique? How is the experience better?
- Take us on a ride—what does it mean to ride a dirt bike…how is it different than a street bike and what are some of the cool features please?
- Where can our audience purchase a Hightail?
- What are you looking forward to the most in 2025 for the company?
Colin Godby is the CEO and co-founder of Dust Motorcycles, an American electric motorcycle company dedicated to bringing the thrill of riding to more people. Raised in Southern California, Colin’s love for high-performance vehicles began with BMX racing and dreams of designing race cars. Starting his career as a mechanical engineer, he worked on high-stakes vehicle projects spanning military, racing, theme parks, and consumer EVs, gaining expertise in speed, endurance, and innovation.
An experienced off-road co-driver, Colin has competed in international events like the Baja1000 and Transsyberia Rally. His career transitioned into the consumer sector, where he developed high-demand products within tight timelines for venture-backed startups, eventually leading product development at the executive level across engineering, design, and strategy.
In 2023, Colin founded Dust Motorcycles to create accessible, high-performance electric dirt bikes. Based in Bend, Oregon, he now balances his role with family life, sharing his love for the outdoors and two wheels with his young sons and inspiring a new generation to ride.
Prior to forming Dust Motorcycles he was chief product officer at UBCO, a utility electric vehicle company. During his career he also held several senior engineering positions with brand leaders including Walt Disney Imagineering and Skullcandy Inc.
Colin holds a bachelor’s of science degree in mechanical engineering with honors from University of California Santa Barbara.
Website: https://www.dustmoto.com
Social Media Links:
Linkedin: https://www.linkedin.com/company/dust-moto
Instagram: https://www.instagram.com/dust.moto
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