Maserati is marking a century and a decade of excellence, innovation, and unmistakable Italian luxury. With a rich history rooted in Modena, the famed carmaker has spent December hosting celebrations across the globe. From exclusive unveilings to dazzling events, the brand has put its legacy of performance and craftsmanship on full display.
Let’s dive into the key highlights from Maserati’s 110th anniversary celebrations and explore how this iconic brand continues to redefine luxury and performance.
Modena: The Trident’s Home Comes Alive
The festivities kicked off in Maserati’s historic hometown, Modena, where the brand hosted an exclusive two-day “Trident Experience.” Against the picturesque backdrop of Modena’s charming streets, the event gathered select guests, including Maserati enthusiasts, members of the Maserati Italia Club, and even the grandchildren of Ettore Maserati.
Highlights included the grand unveiling of the Maserati GranTurismo 110 ANNIVERSARIO, a limited-edition masterpiece that pays homage to the brand’s history while looking boldly into the future. Adding to the excitement was a parade featuring 110 iconic models – both vintage classics and cutting-edge contemporaries.
Cultural tours and a luxurious gala dinner at renowned chef Massimo Bottura’s Casa Maria Luigia further cemented the event as an unforgettable tribute to the brand’s roots and future ambitions.
Tokyo: A Celebration Fit for the Trident
Maserati Japan pulled out all the stops with a grand celebration in Tokyo’s prestigious Prince Hotel. Bringing together 110 Maserati cars, the event combined elegance and passion with an unforgettable convoy tour through the city and into Chiba’s scenic landscapes.
The festivities culminated with a stunning fireworks display, lighting up the Tokyo sky in true Maserati style. Takayuki Kimura, Maserati Japan’s CEO, took the opportunity to unveil the Maserati GT2 Stradale, underscoring the brand’s commitment to innovation and its strong bond with Japanese enthusiasts.
South Korea: Honouring Innovation in Seoul
In Seoul, Maserati partnered with the Italian Ambassador to host an exclusive gathering for 160 guests. The elegant affair highlighted the brand’s 110-year journey, showcasing the brand’s relentless pursuit of innovation and luxury.
The unveiling of the GT2 Stradale once again took centre stage, offering attendees a glimpse of Maserati’s future while honouring its illustrious past.
Miami: Italian Flair Meets American Glamour
Across the Atlantic, Miami played host to “The Collection’s GT110 Gala” during Miami Design Week. This sophisticated event combined luxury, art, and automotive excellence.
Attendees, including top Maserati clients and members of the Concours Club, marvelled at a stunning display of the brand’s finest vehicles, such as the Maserati 8CTF, MC20 Icona, and MC20 Cielo. The evening’s highlight was the Maserati GranTurismo 110 ANNIVERSARIO, a symbol of Italian craftsmanship and timeless design.
China: A Double Milestone in Shanghai and Beijing
In China, the brand celebrated not just 110 years but also its 20th anniversary in the Chinese market. Festivities in Shanghai and Beijing included a parade of Maserati cars and an impressive LED light show that illuminated Shanghai’s iconic Sinar Mas Plaza.
These celebrations reinforced Maserati’s growing influence in one of the world’s largest luxury car markets. The unveiling of the GT2 Stradale and events attended by prominent media and judges showcased the brand’s commitment to excellence in this key region.
Maserati: Shaping the Future of Luxury
As Maserati celebrates its storied history, it’s also looking ahead to an electric future. By 2025, every model will have a fully electric variant, and by 2028, the entire lineup will be electric-only.
Flagship models like the GranTurismo Folgore and Grecale Folgore represent the brand’s commitment to sustainability without compromising the performance and luxury that define the brand. These innovations ensure that Maserati remains a benchmark for Italian automotive excellence.
A Legacy Built on Passion
Throughout its history, Maserati has been synonymous with style, performance, and innovation. The Maserati GT2 Stradale and GranTurismo 110 ANNIVERSARIO encapsulate this legacy, blending heritage with cutting-edge technology.
From Modena to Tokyo, Miami to Shanghai, the 110th anniversary celebrations have united enthusiasts and showcased Maserati’s enduring appeal. With plans to electrify its future and continue pushing boundaries, the brand’s journey is far from over.
What’s Your Maserati Moment?
Have you ever experienced the thrill of driving a Maserati? Or do you have a favourite model from its 110-year history? Share your stories, thoughts, and dreams in the comments below – we’d love to hear from you.
