At its Sime Motors AutoArena event today, Sime Motors announced it had entered into a strategic partnership with Perbadanan Stadium Malaysia, with the aim of enhancing the accessibility and adoption of electric vehicles.
Part of the collaboration includes plans to collaborate with the government body on more events, including the ongoing Sime Motors AutoArena. The multi-brand showcase, which runs from today until Sunday, January 12, is the first automotive event to be held inside Stadium Bukit Jalil itself.
Sime Motors will also loan two EVs to Perbadanan Stadium Malaysia for a period of 24 months to serve as official vehicles for stadium operations. To facilitate their usage, the company will install a charging station at the stadium, which it says will also be open for the surrounding community to use.
“By collaborating with Perbadanan Stadium Malaysia, we are not only supporting their operational needs with sustainable vehicles but also providing accessibility to our broader community with EV charging infrastructure,” said Sime Motors managing director of Southeast Asia Jeffrey Gan. “This initiative aligns with the government’s aim of increasing EV adoption by 2030 and helps foster greater awareness and understanding of the benefits of EV ownership for Malaysians.”
“As a leading automotive player, we offer a wide range of EVs across our marques. Leveraging our extensive track record in the automotive industry, coupled with our strong network and robust customer sales care across our brands, AutoArena is a great example of many more unique events and experiences that we look forward to hosting at the iconic Bukit Jalil National Stadium,” he added.
Perbadanan Stadium Malaysia CEO Iliyas Jamil added: “Bukit Jalil National Stadium is a symbol of national pride, and we are honoured to collaborate with Sime Motors to champion sustainability and green mobility. As a key destination for international and local events, we welcome more than one million visitors annually. Our appeal and accessibility serve as the ideal venue to demonstrate the accessibility and convenience of EVs, empowering more Malaysians to embrace sustainable lifestyles.”
Sime Motors AutoArena showcases vehicles from BMW, MINI, BMW Motorrad, BYD, Ford, Hyundai, Jaguar, Land Rover and Volvo with exclusive deals, as well as a variety of Auto Selection pre-owned vehicles. The event is happening at Stadium Bukit Jalil this weekend, January 10 to 12, 2025 from 9am to 7pm. Visit the official Sime Motors website for more information.
Looking to sell your car? Sell it with Carro.