The upcoming launch of Hyundai’s flagship mid-size SUV, the 2026 Hyundai Palisade, has sparked immense anticipation in the automotive market. While the official unveiling is set for December, recent leaks, courtesy of our colleagues at Palisade Owners Club allowed us to know more about its pricing structure, offering potential buyers a clearer picture of what to expect.
Leaked Pricing Details:
| Trim Level | 2.5 Turbo Gasoline Model | 2.5 Turbo + Hybrid Model |
| Exclusive | 42.5 million KRW ($30,300/€28,800) | 47.15 million KRW ($33,600/€31,900) |
| Prestige | 47.72 million KRW ($34,000/€32,400) | 52.42 million KRW ($37,300/€35,600) |
| Calligraphy | 53 million KRW ($37,800/€36,000) | 57.5 million KRW ($41,000/€39,100) |
Pricing Analysis
The leaked prices indicate a modest increase compared to the current Palisade LX2 models. For instance, the Calligraphy trim of the current model is priced at 51.06 million KRW ($36,546/€34,660), whereas the LX3’s Calligraphy trim is expected to start at 53 million KRW ($37,800/€36,000). This suggests that while higher trims see a slight price hike, the entry-level Exclusive trim experiences a more significant increase, potentially impacting budget-conscious consumers.
Justification for Price Increase
Hyundai appears to justify the price adjustments with substantial enhancements in standard features and safety systems. Notably, advanced safety technologies from the Hyundai SmartSense package, previously optional, are now standard in the Exclusive trim. This includes features like adaptive cruise control, lane-keeping assist, and blind-spot monitoring, elevating the vehicle’s overall value proposition.
Market Implications
The Palisade LX3’s pricing strategy reflects Hyundai’s effort to balance enhanced value with affordability. The introduction of diverse seating configurations (six-seater and nine-seater options) and innovative powertrains, including a 2.5L turbo hybrid engine and a downsized 3.5L gasoline engine, aims to broaden the SUV’s appeal across various customer segments.
Conclusion
As the official launch approaches, the Palisade LX3 is poised to make a significant impact in the mid-size SUV market. Its combination of advanced features, diverse configurations, and strategic pricing positions it as a compelling option for a wide range of consumers. Potential buyers are encouraged to consider both the enhanced offerings and the associated pricing to make informed decisions.