Automotive
As the festive season approaches, Lexus marks a remarkable milestone—the 25th anniversary of its iconic “December to Remember” campaign. Since its debut in 1999, this hallmark of holiday advertising has delighted audiences with heartwarming stories, memorable jingles, and the unforgettable image of big red bows on pristine Lexus vehicles.
This year, Lexus brings the holiday spirit to life once more with two new commercials, “Forecast” and “Letter,” reminding us of the joy of giving and the importance of cherished moments with loved ones.
A Campaign That Defined Holiday Advertising
“December to Remember” has become more than just a marketing initiative for Lexus—it’s a cultural touchstone. The campaign’s focus on emotional storytelling, combined with the brand’s signature luxury appeal, has helped Lexus not only maintain holiday sales leadership but also create enduring connections with customers.
“‘December to Remember’ reflects our human-centric approach to creating experiences that resonate with people,” says Cynthia Tenhouse, vice president of Lexus marketing. “It’s about more than just selling cars—it’s about celebrating the magic of the holidays with stories that inspire and uplift.”
2024’s Heartwarming New Spots
1. “Letter”
This ad captures the magic of a young girl’s holiday wish, brought to life by the dedication of her family and their fleet of Lexus vehicles. In a heartwarming relay, the family bands together to ensure the letter reaches its destination. Despite a mishap, the story takes a touching turn the next morning, revealing a meaningful gift that showcases the true spirit of giving.
With features like the Intelligent Assistant in the Lexus NX and the rugged reliability of the Lexus RX and GX, the family’s adventure highlights the brand’s seamless integration of luxury and practicality.
2. “Forecast”
In this ad, a meteorologist braves a winter storm, expecting to spend Christmas alone. However, his family surprises him by bringing the festivities directly to him—delivering warmth, love, and celebration in their Lexus GX, TX, and LX vehicles. It’s a poignant reminder that the holidays are best spent with those who matter most.
3. “Stranded”
Fans of the campaign will also recognize the return of “Stranded,” a story about a woman and her loyal dog navigating snowy terrain in a Lexus GX to rescue a group of stranded hikers and their furry companions. This re-release celebrates the resilience and adventurous spirit of the Lexus brand while reminding viewers of the bonds we share with our four-legged friends.
Extending the Magic Beyond TV
Lexus is taking the holiday festivities beyond traditional ads by partnering with content creators to bring unique Lexus-themed creations to life:
- Edible Lexus designs by Marian Sarkisian (@cakesbymarian)
- Life-sized ice sculptures by Marco Hernandez (@TheArtOfCarvingIce)
These creative projects will capture the campaign’s essence on platforms like TikTok (@LexusUSA), ensuring a fresh and interactive way for fans to engage with the brand.
Where to Watch
The 2024 “December to Remember” commercials will air during high-profile programming, including Sunday Night Football, College Football, NHL, NBA, and EPL. Additional spots will stream on platforms like Hulu, ESPN, and NBC Sports.
The Lexus December Sales Event runs through January 2, 2025, offering holiday incentives to bring a little extra cheer to the season. Whether you’re looking for a new luxury vehicle or simply inspired by the joy of giving, Lexus invites you to be part of the celebration.
For more details, visit Lexus.com and follow along on Lexus’ social media channels for holiday surprises.
Here’s to 25 years of making it a “December to Remember”—and many more to come.
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