You must deliver a seamless shopping experience to excel in the world of e-commerce. This makes user experience a crucial aspect when designing your site, especially if you want to lower cart abandonment and bounce rates. This article is here to equip you with easy ways to enhance user experience on your e-commerce site.
Optimize Site Speed and Mobile View
E-commerce sites that load slowly cause retailers to lose a total of $2.6 billion in sales annually. This underscores the need to optimize your site for speed and performance to minimize lost revenue. Ensure each page alongside videos, images, and content load quickly.
With mobile devices accounting for more than 63% of all traffic, it is essential to create an equally enjoyable customer experience on mobile as it is on laptop or desktop view. Use a ecommerce website template to build a mobile-friendly and highly optimized online store.
Streamline the Checkout Process
A lengthy and unclear checkout process can increase cart abandonment rate, lowering sales. Provide clear information and details about shipping costs up front and eliminate any distractions around the checkout process to keep users focused on completing their purchases.
Consider giving online users an option that allows them to checkout as guests. Some users don’t like signing up for a subscription or creating an account before purchasing as it causes unnecessary friction and disrupts the experience entirely. You can use clear progress indicators, such as numbered steps or stages to show customers how long the checkout process will take.
Develop a Clean Homepage
Your e-commerce site homepage is the initial place where online users land. Create a fantastic first impression by developing a homepage that looks clean, uncluttered, and has a direct purpose. Utilize a stable color scheme and pay attention to elements that can generate a unique effect. Most importantly, use high-quality images and embrace a minimal, simple design.
Offer an Intuitive Navigation Strategy
You cannot afford to overlook intuitive and organized navigation when developing a thorough e-commerce UX strategy. Come up with well-marked department stores or sections to help customers easily find what they need.
While you might want to maintain a simple primary header navigation, consider providing easy-to-read drop-down menus. This should enable customers to access more options whenever they hover over a category, such as accessories, formal attire, and outerwear.
Provide High-touch Customer Support
Nothing is more frustrating than wanting to make a purchase online only to discover that the e-commerce store’s customer support is slow to get back or entirely unhelpful in responding to queries.
You must invest in a robust customer service experience to foster loyalty, encourage repeat purchases, and succeed in e-commerce business. Ensure your customer service personnel are well-trained on services and products you offer to minimize returns, churns, and exchanges. It will also boost your opportunities for cross-selling and upselling.
Build Trust With Transparency
If you want your e-commerce platform to gain more trust from online users, be more transparent with product details, company policies, and shipping details. The transparency will give customers the confidence to pursue their purchases as they will have all the information needed to make a comprehensive decision.
A fine design alone is not enough to provide an excellent user experience. You have to combine various elements to ensure that your e-commerce site is easy to navigate on all devices and provides all the support needed for users to complete purchases seamlessly.
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