#804 Marketing to High-Dollar Clients

Podcast 35:27 | Download | Spotify| Stitcher | iTunes

Dan shares a relationship-first strategy for landing bigger deals—no funnels, no ads, just a focused system that’s often more affordable and effective than a social media strategy. He’s joined by agency owner James Feng, who’s using this approach to grow from $300K to $1M.

CHAPTERS:

Video:

00:00 Intro
00:52 The Old School Way to Get Your Dream Clients
03:57 How high-level decision makers make decisions
06:04 Agency Owner $300K to $1M
07:36 Who is James Feng?
12:01 Adjusting Pricing for Better Client Acquisition
14:21 Understanding the Landscape of High-Level Accounts
16:17 Building Relationships with Key Decision Makers
24:03 The Rolodex Hustle: Creating a System for Networking
30:10 Leveraging Cultural Insights for Business Success

Audio:

(00:00:00) Intro
(00:01:01) The Old School Way to Get Your Dream Clients
(00:04:00) How high-level decision makers make decisions
(00:06:03) Agency Owner $300K to $1M
(00:07:38) Who is James Feng?
(00:11:22) Adjusting Pricing for Better Client Acquisition
(00:13:49) Understanding the Landscape of High-Level Accounts
(00:15:34) Building Relationships with Key Decision Makers
(00:22:36) The Rolodex Hustle: Creating a System for Networking
(00:27:22) Leveraging Cultural Insights for Business Success

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Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella.