The 2025 Jeep Grand Cherokee will start about $1,000 lower than the 2024 model. It’s the first sign we’ve seen that the company will make good on a promise to slash prices as the brand retreats from a move toward luxury models.
The 2024 Grand Cherokee Laredo, in rear-wheel-drive (RWD) form, started at $39,830, including a mandatory $1,795 delivery fee. The 2025 equivalent will start at $38,830. At the other end of the scale, the high-end Summit Reserve model will start at $64,835 delivered for 2025 – a $4,000 price cut from 2024 levels.
“The Jeep brand is dedicated to offering an enviable combination of unmatched off-road capability, freedom of choice, and exceptional value,” said Bob Broderdorf, senior vice president of Jeep North America. “By making the 2025 Grand Cherokee more affordable, including all Laredo models under $40,000 MSRP, the Jeep ownership experience of the most awarded SUV ever is even more accessible.”
Both 2-row Grand Cherokee and 3-row Grand Cherokee L models see the price cut. The Grand Cherokee 4xe plug-in hybrid keeps its price list the same for the new model year.
There are no substantial design changes for 2025, though Jeep has slowly phased V8 engines out of the Grand Cherokee lineup over the past year. The company has ended V8 production in everything from the Wrangler to the Grand Wagoneer.
The price cuts come after Jeep CEO Antonio Filosa told journalists last winter that the brand was “in transition” from a period of higher prices and more luxurious vehicles.
“We need to do something about market penetration and market share because it’s not where this brand deserves to be,” Filosa told reporters.
2025 Jeep Grand Cherokee Pricing:
All prices include a $1,795 destination fee.
| MODEL | 2025 MSRP + Delivery Fee |
| Laredo 4×2 | $38,830 |
| Laredo 4×4 | $40,830 |
| Limited 4×2 | $44,700 |
| Limited 4×4 | $46,700 |
| Overland 4×4 | $58,790 |
| Summit 4×4 | $60,355 |
| Summit Reserve 4×4 | $64,835 |
2025 Jeep Grand Cherokee L Pricing:
| MODEL | MSRP |
| Laredo 4×2 | $40,830 |
| Laredo 4×4 | $42,830 |
| Limited 4×2 | $46,700 |
| Limited 4×4 | $48,700 |
| Overland 4×4 | $60,790 |
| Summit 4×4 | $62,355 |
| Summit Reserve 4×4 | $66,835 |
2025 Jeep Grand Cherokee 4xe Pricing
| MODEL | MSRP |
| Limited 4×4 | $62,285 |
| Trailhawk 4×4 | $67,980 |
| Overland 4×4 | $75,284 |
| Summit 4×4 | $76,465 |